Pricing is a key component in your product strategy. It is just one component of a product or business plan. Price says a lot, so its imperative to get it right. Here’s a simple 7 point process to get actionable and insightful pricing research. Price positioning – what are your objectives? Pricing is a key […]
Welcome to the new month and we are now in the 4th Quarter of the year 2020! This year has been a tough year for everybody but it can also be a great time to stop and think about opportunities to bring new ideas into the business. In October we can now see that market[…..]
MRTS Consulting and market research consultant Phil Todd have designed a research survey to find out using data from a brand new online survey that utilises the latest MRTS online consumer panel! 2020 is a year of huge retail disruption. Not just changes to overall consumer spending but sales channel as well, as COVID-19 continues[…..]
COVID-19 has been the single biggest accelerator of change in consumer behaviour seen in decades. Daily life for many people has changed in ways that were unthinkable at the beginning of the year. New circumstances and sentiment are driving temporary and fundamental behavioural shifts at speeds faster than any of us could imagine, and new[…..]
MRTS Consulting team conducted a qualitative study to understand the lifestyle of people in Phnom Penh and Kampong Cham during the global pandemic of Covid-19 and how it changes their behavioral pattern toward their health care. The methodology utilized for the study was a combination of desk research and in-depth interview. Ten people were recruited[…..]
It is still possible to conduct F2F interview in Cambodia especially in Phnom Penh but it is not a recommended method now to use due to current pandemic of virus. We all need to work together to prevent the spread of COVID-19 in our community and country as a whole. However, this doesn’t stop us[…..]
The COVID-19 outbreak is impacting everyone around the world and inevitably, businesses in every sector. It’s a tough time. During this period, MRTS is offering new additional solutions for market research in Cambodia to serve our clients: Online Survey Online FGD Online IDI CATI/Phone Interview Email Survey SMS Survey Survey Scripting and Hosting Data Processing[…..]