Mr. PHOUNG VUTHY, Founder & Managing Director

Vuthy is one of the most experienced researchers in Cambodia. He provides clients with in-depth insights and strategies into the Cambodian market that are always found very useful.

He has more than 18 years experience in marketing and research in Cambodia. He started his market research career back in 2006. Before he moved to MRTS, he was a founding member and the country director of another research company in Cambodia for almost 8 years.

Vuthy gains his experience from his work with clients both local and international on a broad range of sectors including banking and finance, telecommunication, construction, health care, FMCG, agriculture and media.

Vuthy is also the founder of Market Research Club (MRC) which is an active community of market research and other marketing professionals. MRC is so far the only club that focuses on building young researchers and taking part in human resource development in Cambodia.

As an ESOMAR Member, Phoung Vuthy complies with the ICC/ESOMAR Code on Market and Social Research and ESOMAR World Research Guidelines.


Mr. MIKE HENSGEN, Managing Partner

Mike Hensgen is a veteran marketing/advertising professional with an extensive career in executive management positions at established international companies and advertising agencies and smaller, nimble startups and entrepreneurial ventures.He is an American expat, living in in Southeast Asia for five years, previously in Bangkok, Thailand, and now in Phnom Penh, Cambodia.

His background ranges from large scale projects like the Texaco/Caltex Olympic sponsorship program to local promotions for smallerretail outlets in the home fitness, fast oil change and fast food categories.

His skillsets include strategic market analysis and planning, traditional media advertising in television and print, and now with the growth of online businesses and marketing platforms, online advertising and social media.

Just some of the B2C and B2B companies he has worked for and with include Texaco/Caltex, Chevron, Pennzoil, Ralston Purina, eRealty, Europcar, BusyBody Home Fitness, Mascotte and Merck/Calgon.



With 37 years of work experience across diverse functions at senior level, industry sectors and cross-border exposure in over 40 countries spanning 5 continents, Himmat – “Matt” as he is fondly called in Cambodia, has an Indian Armed Forces background spanning 16 years including nearly 4 years with the Indian Defence R&D Org and had a distinguished career till he took early retirement as a Major in 1998. Since then he has been actively involved in management consulting & business advisory in India, Africa, the UAE, Sri Lanka and Nepal, now actively involved in the ASEAN region.

Himmat has extensive experience in business advisory, market-entry and growth strategy, international trade, partner search and channel management, JV, incubation & project management, equity facilitation, regulatory support, tender-management and end-to-end sales across industry sectors with 20 years of professional consulting in both domestic and cross-border assignments including a stint with one of the Big-4 employed at Director level.

Since 2003 he has been actively engaged in providing business advisory to visiting business delegations at the US Commercial Service, UKTI, Austrade, embassies of France, Turkey, Switzerland, South Africa, Germany, Hungary, Russia, Brazil, Others in India. Occasionally, he has been on the Indian Board of Directors of certain companies.

Industry sectors Himmat has been associated with, include Aviation, Aerospace, Defense, Homeland Security, Industrial products, Services, Infrastructure, FMCG, Government, Education, Pharmaceuticals, besides others. He has dealt with corporate entities across geographies to include German, French, American, Finnish, Italian, Brazilian, Indian, Swedish, Hungarian, Bulgarian, African, Russian, Singaporean, Sri Lankan, Thai, UAE, Chinese, Turkish, Japanese, Czech, Cambodian, Malaysian, Indonesian, Korean and Australian business entities. Himmat stands well networked in industry & Governments in the region and has been Core Team Member (Aviation & Aerospace; Homeland Security) at the Indo-American Chamber of Commerce, New Delhi. He is a Member of Myanmar-US Trade Council. He has actively consulted for the Zambian, Mauritius and Mozambique High Commissions in India on trade & investment issues as also forging partnerships and has been a Consultant at the Indo-China Trade Centre in New Delhi, India. Himmat is now based in Cambodia focusing on SE Asian emerging markets.