Mr. MIKE HENSGEN, Advisor

Mike Hensgen is a veteran marketing/advertising professional with an extensive career in executive management positions at established international companies and advertising agencies and smaller, nimble startups and entrepreneurial ventures.He is an American expat, living in in Southeast Asia for five years, previously in Bangkok, Thailand, and now in Phnom Penh, Cambodia.

His background ranges from large scale projects like the Texaco/Caltex Olympic sponsorship program to local promotions for smallerretail outlets in the home fitness, fast oil change and fast food categories.

His skillsets include strategic market analysis and planning, traditional media advertising in television and print, and now with the growth of online businesses and marketing platforms, online advertising and social media.

Just some of the B2C and B2B companies he has worked for and with include Texaco/Caltex, Chevron, Pennzoil, Ralston Purina, eRealty, Europcar, BusyBody Home Fitness, Mascotte and Merck/Calgon.

 

Mr. PHOUNG VUTHY, Founder & Managing Director

Vuthy is one of the most experienced researchers in Cambodia. He provides clients with in-depth insights and strategies into the Cambodian market that are always found very useful.

He has more than 18 years experience in marketing and research in Cambodia. He started his market research career back in 2006. Before he moved to MRTS, he was a founding member and the country director of another research company in Cambodia for almost 8 years.

Vuthy gains his experience from his works with clients both local and international on a broad range of sectors including banking and finance, telecommunication, construction, health care, FMCG, agriculture and media.

Vuthy is also the founder of Market Research Club (MRC) which is an active community of market research and other marketing professionals. MRC is so far the only club that focuses on building young researchers and taking part in human resource development in Cambodia.

As an ESOMAR Member, Phoung Vuthy complies with the ICC/ESOMAR Code on Market and Social Research and ESOMAR World Research Guidelines.