The World Bank has some optimistic news for Cambodia, projecting the country’s economic growth to hit 5.3% in 2024, up from the 5% expected in 2023. This forecast comes from their latest report, “Cambodia Economic Update: From Recovery to Resilience – Harnessing Tourism and Trade as Drivers of Growth.” A Path to Recovery Cambodia’s economy […]
As 2025 approaches, having a well-structured research plan is essential for driving your business forward. A solid research plan can help you identify market opportunities, understand customer needs, and stay ahead of the competition. Here are 11 steps to help you prepare an effective research plan for your business: 1. Define Your Business Objectives Start[…..]
In the realm of market research, reaching hard-to-reach populations is a significant challenge, especially in a diverse country like Cambodia. Traditional methods often fall short due to logistical, financial, and social barriers. However, online research has emerged as a powerful tool to bridge this gap. Here’s why online research is particularly effective in Cambodia, along[…..]
In recent years, Cambodia has witnessed a significant shift in how market research is conducted, driven by the widespread adoption of mobile devices. This trend is transforming the landscape of data collection and analysis, offering numerous benefits to businesses and researchers alike. One of the pioneers in this field is MRTS SURVEY, the first online[…..]
Artificial Intelligence (AI) is revolutionizing various industries, and market research is no exception. By integrating AI technologies, market research processes are becoming more efficient, accurate, and insightful. Here’s a look at how AI is transforming market research and the benefits it brings. Enhancing Data Collection and Analysis One of the most significant impacts of AI[…..]
The Royal Cambodian Government announced that there will be 22 Cambodian public holidays in 2025 spread across 15 international, national, cultural, and religious festivals. This is less than in 2024 but that year saw two late additions as public holidays. The three longest public holidays in the Kingdom on an annual basis and should avoided[…..]
In the dynamic market of Cambodia, where a significant volume of goods is imported from countries like Thailand and China, importers are facing the challenge of sourcing distinctive products that cater to specific consumer needs. To differentiate themselves in the market, importers are considering the introduction of new brands that promise enhanced benefits compared to[…..]