Cambodia’s Market Research Evolution By 2026, Cambodia’s business landscape has become increasingly sophisticated, with companies demanding deeper insights into consumer behavior, cultural values, and decision making processes. While quantitative surveys provide scale, qualitative research remains the most powerful tool to uncover motivations, emotions, and context behind consumer choices. Why Qualitative Research Matters Cultural Nuance: Cambodia’s […]
Cambodia’s Digital Transformation By 2026, Cambodia has firmly entered the digital era. With 12 million internet users (70% penetration) and 14 million social media users (77.9% penetration), the country’s online landscape is more vibrant than ever. Facebook alone counts 15.6 million users—85% of the population, making it the dominant platform for digital engagement. Mobile connectivity[…..]
Phoung Vuthy, Founder and Managing Director of MRTS Consulting Ltd, has proudly renewed his ESOMAR membership through June 2027. As an active member since June 2019, Vuthy’s continued affiliation with ESOMAR—the world’s leading association for data, research, and insights professionals—underscores his commitment to global standards, ethical research, and professional excellence. This renewal is not only[…..]
The Rise of Online Research in Cambodia Cambodia’s digital transformation has accelerated dramatically by 2026. With over 76% of the population online, smartphones and social media have become the primary gateways to information, commerce, and communication. Businesses, investors, and entrepreneurs now rely heavily on online research to understand consumer behavior, test new ideas, and validate[…..]
MRTS Consulting Ltd is proud to announce the renewal of our membership with the Mystery Shopping Professionals Association (MSPA) Asia Pacific, valid through 31 December 2026. Since joining in 2021, we have been an active and committed member of this global community dedicated to advancing excellence in the mystery shopping industry. A Commitment to Professional[…..]
On September 18, 2025, the Royal Government of Cambodia issued Sub-Decree No. 167, officially establishing the public holiday calendar for 2026. In total, civil servants, employees, and workers across Cambodia will be entitled to 22 days of paid public holidays in 2026, covering a mix of national days, traditional days, and religious observances, as shown[…..]
In today’s fast-paced business environment, decision-makers across Southeast Asia are turning to online research panels for rapid, reliable, and cost-effective market insights. Whether you’re launching a new product, entering a new market, or refining your brand strategy, online panels offer a powerful solution—especially when powered by local expertise. 🌏 Why Online Panels Matter in Southeast[…..]