The Importance of Market Research for Importers

In the dynamic market of Cambodia, where a significant volume of goods is imported from countries like Thailand and China, importers are facing the challenge of sourcing distinctive products that cater to specific consumer needs. To differentiate themselves in the market, importers are considering the introduction of new brands that promise enhanced benefits compared to […]

Building Brand Loyalty in Cambodia: A Customer-Centric Approach

In the heart of Southeast Asia, Cambodia’s market is burgeoning with opportunities. As businesses vie for consumer attention, building brand loyalty becomes a cornerstone for sustainable growth. Understanding customer expectations is key to creating a customer-centric approach that fosters deep brand loyalty. Understanding Cambodian Consumers Cambodian consumers are increasingly sophisticated and expect brands to deliver[…..]

MRTS Consulting Ltd Launches New Website for MRTS SURVEY

MRTS Consulting Ltd, a leading market research and business consulting firm in Cambodia, is excited to announce the launch of its new website dedicated to MRTS SURVEY. This new platform is designed to provide online research services and access to a proprietary online panel in Cambodia. A New Era of Online Research The launch of[…..]

Public Holidays in Cambodia 2024

1-Jan International New Year Day 7-Jan Day of Victory over the Genocidal Regime 8-Mar International Women’s Rights Day 13-14-15-16 Apr Khmer New Year’s Day 1-May International Labor Day 14-May Birthday of His Majesty Preah Bat Samdech Preah Boromneath NORODOM SIHAMONI, King of Cambodia 22-May Visaka Bochea Day 26-May Royal Ploughing Ceremony 18-Jun Birthday of Her[…..]

Online vs. Offline Research: Choosing the Right Tool for Your Quantitative Project

In the quest for reliable data, researchers often face a crucial decision: online or offline research methods? While both hold unique advantages, understanding their distinct characteristics is vital for selecting the most effective approach for your quantitative research project. Online Research: Strengths: Speed and efficiency: Online surveys and data collection tools enable rapid data acquisition from[…..]

Top 10 Reasons to Use Market Research to Grow Your Market in Cambodia in 2024

Cambodia’s economy is on the rise, presenting exciting opportunities for businesses looking to expand. However, navigating this dynamic market requires a deep understanding of the local landscape and consumer preferences. That’s where market research comes in – acting as your compass for informed decision-making and sustainable growth. Here are the top 10 reasons why market[…..]

Quick Tips for CATI Research in Cambodia

Computer Assisted Telephone Interviewing (CATI) is a survey methodology that has been growing in popularity in recent years. It allows researchers to collect data from respondents through a computer, which helps speed up the data collection process and produce more accurate results. In the context of Cambodia, a developing country in Southeast Asia, CATI research[…..]