Pricing research is a huge topic in itself, with many different methodologies all of which have merit. One approach that MRTS uses involves using a quantitative approach to price research that looks at price elasticity. Pricing is a key component in your product strategy. Price says a lot, so its imperative to get it right. […]
First of all, happy new year 2023! I would like to open the new year with the very first article focusing on Online Research in Cambodia. I received this question from a potential client for our online panel asking whether online research was hard in Cambodia. It is the first time that that they approached[…..]
“The Royal Government has been providing all necessary support to make investment in Cambodia easier, more favourable and successful,” said Lt Gen Hun Manet. While speaking at the inauguration of a new factory in Phnom Penh Special Economic Zone yesterday, Hun Manet confirmed that the government is supportive of attracting and making investments successful. The[…..]
MRTS Consulting completed a short research project in Q2 of 2022 to explore electronic and paper-based media usage amongst just over 1000 Cambodian millennials. Implemented via an online survey, the research examined usage patterns for 5 types of media: Based on over 1000 survey responses, our research found that news and current affairs are most[…..]
Before I jump into the topic, I would like to link it with one of the most recent polls conducted by our Proprietary Online Panel MRTS SURVEY about the number of hours that people spend on their mobile phone after school or work, surprisingly we found that over 39% spend more than 2 hours. Amongst those,[…..]
We start the month of July strong with an exciting announcement that Mr. Phil Todd will be working as a Board Advisor to MRTS Consulting Ltd. He will be helping MRTS to develop the research and consulting portfolio and grow the business across the region. Phil brings over 25 years of Communications, Telecoms, Media, and[…..]
Over 80% of customers said they would switch products or service providers after a bad experience with the business. To avoid this to happen at your business, it’s important to actively listen to customers and analyze their feedback so you can correct big issues that are causing customers away. Here are the top seven reasons[…..]