Our research team at MRTS Consulting Ltd recently completed a successful immersive home visit study in Siem Reap, Cambodia. This innovative research approach combined on-site client participation with remote observation capabilities, creating a comprehensive understanding of local consumer behaviors. Why Home Visits Matter Home visits provide a unique window into consumers’ authentic living environments that […]
Qualitative research methods play a crucial role in understanding human behavior, perceptions, and experiences. Two commonly used techniques, Focus Group Discussions (FGDs) and In-depth Interviews (IDIs), each offer unique advantages and serve different research purposes. This article explores the key differences between these methods and their respective applications in qualitative research. Group Dynamics vs. Individual[…..]
In today’s competitive business landscape, understanding customer satisfaction is crucial for success. While it might be tempting to conduct customer satisfaction surveys in-house, partnering with a professional research company offers significant advantages that can make the difference between gathering actionable insights and collecting unreliable data. Expertise in Survey Design Professional research companies bring years of[…..]
Understanding Online Panels An online panel is a group of pre-recruited individuals who have agreed to participate in market research surveys, focus groups, or in-depth interviews. These participants, known as panelists, provide valuable insights and feedback through digital platforms. Online panels can be composed of various demographic groups, including general population panels, specialty panels, and[…..]
Cambodia’s economic outlook for 2025 appears positive, with analysts predicting a growth rate of around 6.3%. This news comes on the heels of a successful 2024, and paints an encouraging picture for investors and businesses in the region. The Khmer Times recently spoke with experts to gain a deeper understanding of the key factors driving[…..]
Great news for Cambodia! The country’s economy is on track to grow by 5.5% annually in both 2025 and 2026. This is a promising sign that things are looking up after the tough times brought on by the COVID-19 pandemic. What’s Driving the Growth? Several key sectors are fueling this growth. The manufacturing sector, especially[…..]
The World Bank has some optimistic news for Cambodia, projecting the country’s economic growth to hit 5.3% in 2024, up from the 5% expected in 2023. This forecast comes from their latest report, “Cambodia Economic Update: From Recovery to Resilience – Harnessing Tourism and Trade as Drivers of Growth.” A Path to Recovery Cambodia’s economy[…..]