Before I jump into the topic, I would like to link it with one of the most recent polls conducted by our Proprietary Online Panel MRTS SURVEY about the number of hours that people spend on their mobile phone after school or work, surprisingly we found that over 39% spend more than 2 hours. Amongst those, […]
We start the month of July strong with an exciting announcement that Mr. Phil Todd will be working as a Board Advisor to MRTS Consulting Ltd. He will be helping MRTS to develop the research and consulting portfolio and grow the business across the region. Phil brings over 25 years of Communications, Telecoms, Media, and[…..]
Over 80% of customers said they would switch products or service providers after a bad experience with the business. To avoid this to happen at your business, it’s important to actively listen to customers and analyze their feedback so you can correct big issues that are causing customers away. Here are the top seven reasons[…..]
Launching a small business can be challenging, even with a great idea. Once you’ve come up with a business concept and decide you want to bring it to market, it’s time for planning and preparation. Performing market research before launching a new business idea is an important step to help ensure your new endeavor will be successful.[…..]
MRTS Consulting completed a short research project in June 2022 to explore shopping preferences among Cambodian millennials. This updated similar research in 2021. Implemented via an online survey, the research examined 5 dimension of consumer influence to find the consumer ‘sweet spot’: Is price or brand more important? How important is the link to Cambodian[…..]
Market research is an effective tool to assist your business planning. It is about collecting information that provides an insight into your customers thinking, buying patterns, and location. In addition, market research can also assist you to monitor market trends and keep an eye on what your competition is doing. We have outlined in this article[…..]
I have been in the market research industry for over 15 years since 2006. Cambodia at that time used only Face-to-Face interviews with pen and paper for data collection. I remember during that time we had a lot of processes to go through in order to ensure the quality of the fieldwork of each project.[…..]
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