Investigate and understand your competitors to compete more effectively

Competitive intelligence is the process of gathering and analyzing information about your competitors and the market. Competitive intelligence can help you gain a comprehensive view of the marketplace, understand your competitors’ offerings, strengths, weaknesses, and strategies, and identify opportunities and threats for your business.

Competitive intelligence can help you:

  • Benchmark your performance against your competitors
  • Capitalize on market opportunities and defend against market threats
  • Improve your products, services, and marketing strategies
  • Increase your customer satisfaction and loyalty

MRTS Consulting is the leading provider of competitive intelligence services in Cambodia. We have over 15 years of experience in conducting and managing competitive intelligence projects across various industries, such as banking and finance, insurance, food and beverage, and retail. We use both primary and secondary data collection methods, such as competitor profiling, mystery shopping, social media monitoring, customer experience, customer satisfaction and loyalty, channel satisfaction, brand equity studies, and ongoing monitoring.

We offer a variety of services and solutions, such as:

  • Competitor profiling: We help you understand who your competitors are, what they offer, how they differentiate themselves, and how they are perceived by the market.
  • Mystery shopping: We help you evaluate the quality of service and compliance of your competitors by visiting their outlets or contacting them as customers.
  • Social media monitoring: We help you monitor the online presence and reputation of your competitors by tracking their social media activities and sentiment.
  • Customer experience: We help you measure and improve the customer experience at every touchpoint of the customer journey by using our hand-picked mystery shoppers who match the profile of your target audience.
  • Customer satisfaction and loyalty: We help you understand how satisfied and loyal your customers are with your products and services by using various methods of data collection, such as face-to-face interviews or online surveys.
  • Channel satisfaction: We help you assess the satisfaction and performance of your distributors or retailers by using our mystery shoppers to interact with them as customers or partners.
  • Brand equity studies: We help you measure and enhance the value and perception of your brand in the market by using various methods of data collection, such as online surveys or focus group discussions.
  • Ongoing monitoring: We help you keep track of the changes and trends in the market and your competitors by providing you with weekly or monthly intelligence reports via email.

Our process:

  1. Defining the research scope: We work with you to define the research objectives and scope.
  2. Developing a research plan: We create a clear research plan that includes methodology selection, delivery timeline, data collection sources, resource management decision, etc.
  3. Information gathering and analysis: We use reliable sources to gather valuable competitor information and analyze it thoroughly.
  4. Reporting: We provide you with clear and concise reports that include data analysis and charts that can help you understand the issues and trends easily.

For more information about our competitive intelligence services, please contact us: [vuthy@mrtsconsulting.com]