MRTS Consulting follows the recommendations from ESOMAR to practice in our research projects that are involved in face-to-face interviewing during COVID-19 outbreak in Cambodia. The practices are implementing in order to protect the research workforce and members of the public. However, this will vary depending on the nature of the project. Regular COVID-19 testing of […]
MRTS Consulting conducted a study between February and March 2021 to looks at Usage, Satisfaction and Trends toward TikTok amongst Young Cambodian Consumers. The report of this study is answering the following key questions amongst the TikTok users: What do they use TikTok for? What kind of content do they watch on Tiktok? What content[…..]
Update: Cambodian Consumer Trends 2022 is now available! MRTS Consulting completed a short research project early in 2021 to explore shopping preferences among Cambodian millennials. Implemented via an online survey, the research examined 5 dimension of consumer influence to find the consumer ‘sweet spot’: Is price or brand more important? How important is the link[…..]
2021 is time to grow. You know your markets and your business better than anyone. Is 2021 the year to do something original? Look over the horizon to find market gaps. Look even further to find opportunities for innovation. 5-stage research plan to find the unfindable in 2021 1. […..]
Research needs – what can customers tell you? Your customer base is an invaluable source of insight. Use it wisely! Decide what and why. What do you need insight and feedback on. Brand? Product feedback? New initiatives? Market needs? Pricing? Why are customers the best source in these specific instances. Would a general market survey[…..]
Competitive positioning – what are your business objectives? The start of any research is to understand where you want the business to be. What products and features, what positioning in the market, what sort of price point. Any business imperatives to satisfy? This helps define ‘where you want to play’ and ‘what you want to[…..]
Pricing is a key component in your product strategy. It is just one component of a product or business plan. Price says a lot, so its imperative to get it right. Here’s a simple 7 point process to get actionable and insightful pricing research. Price positioning – what are your objectives? Pricing is a key[…..]