Mr. PHOUNG VUTHY, Founder & Managing Director

Vuthy is one of the most experienced researchers in Cambodia. He provides clients with in-depth insights and strategies into the Cambodian market that are always found very useful.

He has more than 18 years experience in marketing and research in Cambodia. He started his market research career back in 2006. Before he moved to MRTS, he was a founding member and the country director of another research company in Cambodia for almost 8 years.

Vuthy gains his experience from his works with clients both local and international on a broad range of sectors including banking and finance, telecommunication, construction, health care, FMCG, agriculture and media.

Vuthy is also the founder of Market Research Club (MRC) which is an active community of market research and other marketing professionals. MRC is so far the only club that focuses on building young researchers and taking part in human resource development in Cambodia.

As an ESOMAR Member, Phoung Vuthy complies with the ICC/ESOMAR Code on Market and Social Research and ESOMAR World Research Guidelines.

 

Mr. HEMANT PADHYE, Research Director

Expertise: Business to Business and Quantitative Research 

Hemant did his B.E. in Chemical Engineering. He brings along close to 20+ years of rich experience in Business to Business and Quantitative research methods. 

He has previously worked in agencies like ORG-Marg, Indica, and Ipsos in India. He has  extensive experience in projects ranging from Demand Estimation for Industrial Products, Brand tracking, U&A, Product testing, Concept Testing, Dealer & Customer Satisfaction, NPS.

He worked as Head – Market Insight & Intelligence at Pidilite Industries Ltd, for 7 years till Nov. 2017. His last assignment was as Director, Vox Populi Research & Consultancy Pvt. Ltd. where he worked for 5 months.

 

Mr. PHILIP TODD, Research Director

Expertise: Research and Market Entry Strategy

Philip is a Head of Research and Market Strategy professional with 25 years’ experience in the technology, media and telecoms (TMT) sector as well as with macro-economic and risk / policy projects.

Most recently, Phil was a Managing VP at Gartner, leading a team of analysts covering advanced TMT topics including IoT, AI, and Smart Cities. Prior to this, Phil has held roles including Global Head of Client Research for the Economist Intelligence Unit, and Head of Research at Machina Research, and where he led teams delivering research-based market strategy consulting, macro-economic projects, and geo-political analysis to support client market entry strategies.

Phil’s specialisation lies in research design, research operations, research strategy and revenue management, and in applying research analysis to market strategy, go-to-market, technology policy, and thought leadership. Phil has a degree in Psychology & English and a Masters in Computer Science.

 

Ms. JOCELYN PINIJAROM, Market Research Consultant

Expertise: Qualitative Analytics & Reporting

She has worked in Market Research field in Thailand and Cambodia for over 30 years, both as a supplier and user of Market Research. Key employers include Ogilvy & Mather Advertising, Unilever, CRAM International UK, Slingshot Asia  and Synovate (now  Ipsos).

Jocelyn has worked  with clients  from FMCG, Real Estate, Automotive, Petrochemicals, White goods, Finance and Banking, Healthcare, Tourism,  Pet food , Garments, Fast Food,  and Cosmetics. As freelance consultant for several years, she has designed,  analyzed and reported projects for Global  market research and advertising agencies.

She has done research projects  in Mainland China, India, UK, Southeast Asia and Indochina. She has also  presented a  research paper at an ESOMAR  Conference.

Decades of experience in both qualitative and  quantitative  research methods– concept development and screening, formulations, simulated test markets,  pre and post launch tracking, advertising tests, Corporate Image and  Customer Satisfaction studies, and ethnography.

 

Ms. KHIEV NARIN, Project  Manager

Narin started her career in a market research agency in Cambodia in 2013. She was promoted and has been involved in the management of research projects since 2016. Narin has hands-on experience in interviewing, data collection, quality control, data management and lately, client services.

She has experience with both qualitative and quantitative research using various data collection methods including door to door, FGD, IDI, Home Visit, CLT and Online. The research projects that she has been involved in include U&A, Brand Tracking, Customer Satisfaction, Media Consumption, Advertising Test and Product Taste Test etc.

Narin is a very detail-oriented employee and has very high commitment to deadlines.

Narin also has extensive experience in SPSS, Excel and SurveyCTO programs.

 

Mr. PHOUNG VUTHA, Field Operations Manager

Vutha has over 5 years of experience in managing fieldwork and field teams for research projects in Cambodia. He has experience with both quantitative and qualitative research projects.

Vutha has managed his team for a number of projects including for large scale and complex projects such as retail audit and census for a leading global market research company.

He makes sure that all projects are always directed and supervised closely and properly, while costs are controlled and decision delays avoided.

Vutha has strong people skills and has a depth of experience in managing fieldwork and staff.