MRTS Consulting Ltd (MRTS) is a fast growing market research and consulting company in Cambodia. The company was established in 2012 by a team of Cambodians and expats with a combined 50-plus years’ experience in the planning and conduct of diverse market research & consulting projects. MRTS was registered officially in 2015 with the Ministry of Commerce.

MRTS brings experience in business, market research, marketing, sales and socially responsible practice to the table. We have helped businesses and leaders develop innovative winning strategies.

Our senior management experience not limited to just market research and survey, but includes business process optimization and management, startup & business planningbusiness strategy and marketing  consultancymanagement and professional development training, business coaching and advisory responsibilities at well-known consumer and B2B companies around the world.  Read more…

RESEARCH & CONSULTING
RESEARCH & CONSULTING
Helping you launch and grow to the next level in the market place.

Market ResearchStartup & Business Consultancy services.

DIGITAL MARKETING CONSULTING
DIGITAL MARKETING CONSULTING
Taking your digital presence and branding to the next level.

Digital marketing services including social media, graphic design, web design and search engine marketing…

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YEARS OF EXPERIENCE

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News & updates

Methods of data collection for market research

There are two types of data: Primary Data – Data that is collected first hand by the researcher. This data is specifically collected for the purpose of the study and addresses the current problem. This is original data that is collected by the researcher first hand. Secondary Data – Data from other sources that has been already collected and is readily available. This data is less expensive and more quickly attainable from various published sources. Secondary data is extremely useful when primary data cannot be obtained at all. The challenge lies in the case of method selection for collecting primary data. The method has to be relevant and appropriate. This will be the most important decision prior to beginning market research. Here are methods of data collection that are often used in market research: Street Intercept Phone Interview In-depth Interview Home Visit Interview Focus Group Discussion Online Survey Central Location Testing Trade […]

Quantitative Research – Do you know what that is?

Quantitative Research is a structured way of collecting and analyzing data obtained from different sources. It involves the use of computational, statistical, and mathematical tools to derive results. Quantitative Research is conclusive in its purpose as it tries to quantify the problem and understand how prevalent it is by looking for projectable results to a larger population. Companies who use quantitative research rather than qualitative are typically looking to measure extent and looking for statistical results that are interpreted objectively. The results of quantitative research are interpreted in an almost similar manner by all experts. Below are the areas that quantitative research can be used to measure: UNDERSTANDING Market landscaping Market demand identification Consumer Usage & Attitude Brand Image & Positioning DEVELOPMENT Concept test Product assessment Advertising communications test Packaging/design assessment MONITORING Brand Health tracking Advertising tracking EVALUATING Event/activity/promotion evaluation Customer satisfaction survey Service standard measurement Data collection is one of […]

How to Conduct Customer Satisfaction Study

Why is it that we can think of more examples of companies failing to satisfy us rather than when we have been satisfied? There could be a number of reasons for this. When we buy a product or service, we expect it to be right. We don’t jump up and down with glee saying “isn’t it wonderful, it actually worked”. That is what we paid our money for. Delighting customers and achieving high customer satisfaction scores in this environment is ever more difficult. And even if your customers are completely satisfied with your product or service, significant chunks of them could leave you and start doing business with your competition. Direct contact with customers indicates what he is doing right or where he is going wrong. Such informal feedback is valuable in any company but hard to formalise and control in anything much larger than a corner shop. For this […]

Upcoming events

    Feb
    24
    Sun
    Sales Target Analysis @ Park Cafe Calmet
    Feb 24 @ 8:30 am – 12:00 pm

    Do you want to prepare an effective sales plan?
    Do you want to know how to achieve your sales plan?
    Do you want to know how to monitor your sales plan?

    See you on 24th February 2019 at Park Cafe Calmet from 8:30am to 12:00pm.

    Topics to be covered:
    1- Review previous sales target
    2- Set sales target that is aligned with company goal and vision.
    3- Evaluate sales target once a month, three months, six months, …and take quickly action.
    4- Advantages of sales target analysis

    This session will be good for those who are responsible for sales, sales supervisors, sales manager and business owners.

    Seats are limited!

    Contact us to register now: 077/087 292 292

    Registration link: https://goo.gl/forms/Moe2n9ZH0XhR5Q6l1

    www.mrtsconsulting.com

    #connect #share #grow

    Mar
    24
    Sun
    Media Consumption and Effective Media Planning @ Park Cafe Calmet
    Mar 24 @ 8:30 am – 12:00 pm
    Media Consumption and Effective Media Planning @ Park Cafe Calmet

    *What is the current media landscape in Cambodia?
    *What is the media consumption trend by different groups, by urban vs rural etc..?
    *What is the effective way to do media plan?

    You will get all the answers to the above key questions and more from our experienced speaker only in our #Meetup event.

    See you on 24th March 2019 from 8:30am to 12:00pm at Park Cafe Calmet.

    Number of seats is limited so register now.

    Register: https://goo.gl/forms/Sd53MERNNbrIiG0V2

    For more information: 077/087 292 292

    #connect #share #grow

    Mar
    28
    Thu
    Thai Franchise & SME Expo 2019
    Mar 28 – Mar 30 all-day
    Thai Franchise & SME Expo 2019

    Welcome to Thai Franchise & SME Expo 2019 (13th edition), the famous franchise & SME Show in Thailand FSE 2019 is held in conjunction with Thailand Coffee, Tea & Drinks 2019 and Thailand Bakery & Ice Cream 2019, the most comprehensive and one stop shop show on equipment and supplies of coffee, tea, bakery and ice cream. FSE 2019 is the BEST platform of business solutions to help you grow your businesses.

    For more information about event: https://goo.gl/gErtMb
    Should you interest to this event please register here: https://goo.gl/GhhrzP

    Apr
    6
    Sat
    Market Research Management Course @ Sun & Moon Hotel
    Apr 6 – Apr 7 all-day
    Market Research Management Course @ Sun & Moon Hotel

    *Do you want to build your knowledge and skills in Market Research?
    *Do you want to learn how to conduct Research properly?
    *Do you want to be able to manage Market Research projects in your company?

    Market Research Club (MRC) presents an intensive practical course in the area of Market Research Management. This course is designed and will be delivered by experienced market market professionals in Cambodia.

    The course will cover key topics as below:
    • Understanding research
    • Problem definition & research objectives
    • Research design
    • Sample size & sampling method
    • Questionnaire design
    • Data preparation and preliminary data analysis
    • Report preparation and presentation
    • Research practical case studies

    We guarantee the course is high quality and the most practical from real practices.

    For more information, please contact:
    1. Phone: 012 610 677 or 010 25 6666
    2. Email: vuthy@mrtsconsulting.com
    3. Website: www.mrtsconsulting.com

    Registration:
    1. Phone: 077/087 292 292
    2. Email: training@mrtsconsulting.com
    3. Registration link: bit.lyi/2TrTV3Z

    ***Special discount for Premium Members!

    #marketresearch #training #marketresearchclub