In my research business from 2005 in Cambodia, I met a lot of local business owners and marketing managers to talk about their research needs. On a lot of times, I heard them say they don’t have a lot of budget, or even do not have any budget at all. Sometimes, I was asked to submit a proposal but they turned it down and said the cost is over their budget. Some businesses use their internal staff to conduct some research for them in order to save some costs. However, I noted that most companies that I met spend a lot money in advertising and promotion. I think this is because they believe that advertising and promotion help them to generate more sales, which I agree also is true. However, this makes me think also that there might be a lack of understanding of how useful market research is for […]

More and more people join Facebook everyday in Cambodia, especially amongst the younger group demographic. Prime Minister Hun Sen announced during the first meeting in his fifth time in the position, that the government has no intention to close down Facebook in Cambodia. The Prime Minister also encourages users to use Facebook even more, but all the posts must be responsible and ethical. While some Facebook users like to post their pictures and activities, there are some people who like to post, share and read any posts related to social and political issues. Facebook is also now being used by businesses as a tool to promote and sell products as well as to engage with existing and potential customers. There is a lot of information posted on Facebook every minute. People talk and share what they think are relevant to them and their friends. Compared to the past, it is […]

I have come across an article from internet saying “customers can fire any people in the company from the CEO to Cleaner”. The author in the article added that “customers c an fire them by stop using their products and services. I have been thinking through what he said and started to realize how importance for each business to satisfy each individual customer they have. It is true that it is not possible to satisfy all groups of customers because they have different needs and different attitude toward purchasing and using products and services. However, you have to try your best as you can. Every day, I see new products and services coming out into the market to compete with existing products. So what do you think they do to gain market share? Maybe they do as simple as by competing by price and promotions. I have seen a lot […]