Online vs. Offline Research: Choosing the Right Tool for Your Quantitative Project

In the quest for reliable data, researchers often face a crucial decision: online or offline research methods? While both hold unique advantages, understanding their distinct characteristics is vital for selecting the most effective approach for your quantitative research project. Online Research: Strengths: Speed and efficiency: Online surveys and data collection tools enable rapid data acquisition from […]

Top 10 Reasons to Use Market Research to Grow Your Market in Cambodia in 2024

Cambodia’s economy is on the rise, presenting exciting opportunities for businesses looking to expand. However, navigating this dynamic market requires a deep understanding of the local landscape and consumer preferences. That’s where market research comes in – acting as your compass for informed decision-making and sustainable growth. Here are the top 10 reasons why market[…..]

Quick Tips for CATI Research in Cambodia

Computer Assisted Telephone Interviewing (CATI) is a survey methodology that has been growing in popularity in recent years. It allows researchers to collect data from respondents through a computer, which helps speed up the data collection process and produce more accurate results. In the context of Cambodia, a developing country in Southeast Asia, CATI research[…..]

Why Market Research is a Choice in Cambodia: A Look at MRTS Consulting

In the context of Cambodia, a developing country in Southeast Asia with a population of about 16 million people, market research is not just an option, but a choice. Cambodia has experienced rapid economic growth in recent years, driven by exports, tourism, construction, and agriculture. The Asian Development Bank projected Cambodia’s economy to accelerate by[…..]

The Multi-dimensional Approach to Market Entry

Market entry is a critical strategic decision for any business. It involves identifying potential markets, evaluating their attractiveness, and establishing a presence. A multi-dimensional approach to market entry considers various factors and strategies to optimize the process. Identifying Potential Markets The first step in a multi-dimensional approach is identifying potential markets. This involves analyzing various[…..]

Economic Poles in Cambodia

Cambodia, a country with a population of over 16 million, has been experiencing rapid economic growth. The country’s GDP was $30.943 billion in 2023, and its two largest industries are textiles and tourism. However, the main source of income for many Cambodians living in rural areas remains agricultural activities. Major Economic Poles “Economic poles” refer[…..]

Phone Interviews: A Powerful Tool for Market Research in Cambodia

In the dynamic world of market research, phone interviews have emerged as a powerful tool for gathering valuable data. In Cambodia, a country experiencing rapid economic growth and digital expansion, this method is particularly effective. The Power of Phone Interviews Phone interviews offer several advantages over other data collection methods. They allow for real-time interaction[…..]