7 Reasons Why You Need Market Research

Conducting market research on a regular basis is more important than ever if businesses want to keep up with current market trends and maintain their competitive edge. Because today’s market trends are constantly shifting and changing. Whether you are starting a new business or expanding, conducting market research is imperative to understanding your target market, […]

Why is Market Research an Investment?

In my research experience from 2006 in Cambodia, I met a lot of local business owners and marketing managers to talk about their research needs. Many times, I heard them say they don’t have a lot of budget, or even do not have any budget at all. Sometimes, I was asked to submit a proposal[…..]

Mystery Shopping Service for Improving Business Results

Quality of human interaction and services has the greatest impact on the customers’ perception and loyalty toward a brand or product. Mystery shopping gives your business the advantage of discreet and professional self-evaluation for all your customer services and products, all in real life situations. It helps the management and the staff evaluate the performance[…..]

CAPI Data Collection in Cambodia

Managing the quality of the survey is always a challenge. Clients are invariably concerned about the quality of data. By using CAPI software for our research fieldwork in Cambodia, a lot of issues can be addressed in a number of ways especially as described below: 1.GPS – the location of the interviews can be tracked. With[…..]

Why and when to use Qualitative Research?

Many times those that undertake a research project often find difficult to decide whether they use Quantitative Research or Qualitative Research. They are not well aware of the differences between these two research methods.  Many mistakenly think the two terms can be used interchangeably. So why and when to use Qualitative Research? Qualitative research can help you…[…..]

Market Research in Cambodia

MRTS Consulting is a specialized market research and consulting company based in Cambodia. We have experience conducted a number of research projects in Cambodia since 2006 covering across the country both urban and rural areas. We would like to provide some necessary information that are normally needed by researchers when come to market research in[…..]

How to Do Market Research for Your Business Plan

Market research aims to understand the reasons consumers will buy your product. It studies such things as consumer behavior, including how cultural, societal and personal factors influence that behavior. Market research is further split into two varieties: primary and secondary. Primary research studies customers directly, whereas secondary research studies information that others have gathered about[…..]