“Marketing without data is like driving with your eyes closed” Dan Zarrella
MRTS has gained extensive experience in market research in Cambodia. Our founder is Mr. PhoungVuthy, who brings over 15 years of experience in market research. He has very strong knowledge of local markets and can help our clients to design effective research. Mr. Vuthy is also the founder of the Market Research Club which is the only club that focuses on building young researchers and taking part in human resource development in Cambodia.
We have a team of Cambodians and expatriates with altogether more than 50 years’ experience in the planning and conduct of diverse market research projects. Their experience is with both local and multi-national companies in Cambodia and other Asian and European countries including global market research firms such as Ipsos and Nielsen.
The market research report is written with deep analysis of consumer mind-set and market trends. Such an approach is normally very effective for our clients.
Our mission is to design and deliver more effective market research and consulting project that can help our clients make better decisions and succeed in the market.
We also understand research objectives differ from one project to another depending on the marketing considerations and type of decisions to be made. However, below are some of the areas we have experience in:
MRTS has in-depth experience in both quantitative and qualitative research in Cambodia. Below we describe the services that we are able to provide to our clients:
CAPI Data Collection & Quality Control
Managing the quality of the survey is always a challenge. Clients are invariably concerned about the quality of data. By using CAPI software, a lot of issues can be addressed in a number of ways especially as described below:
1.GPS – the location of the interviews can be tracked. With the GPS, we are able to know where the interviews are conducted versus the resource plan and quota allocation.
2.Voice record – this is an important feature of the CAPI that can help us make sure the data is collected from actual interviews. Managers can conduct random checks of audio files to evaluate the quality of interviews,i.e. if the interview is conducted properly or not. This will help them understand whether or not additional training is needed, with which training topic, etc. At MRTS, we will have our QC team listen to all interviews and report back to management on the quality and areas for improvement.
3.Quota monitoring – At the end of each day of fieldwork, our data manager will access the dashboard and run all the required data to track the quota. This will help us to make a better plan for the next day including which quota and areas need to receive more attention.
- routing problems within the questionnaire are eliminated
- interviewers cannot miss questions or ask the wrong questions
- mathematical calculations can be carried out within the program
- errors from separate data entry are eliminated.
5.Performance monitoring – With CAPI, we can closely monitor the actual performance of each interviewer versus the plan. This will help us to understand if the fieldwork is on the right track or not.
For more information about our market research solutions, please contact us now through email@example.com