Quality of human interaction and services has the greatest impact on the customers’ perception and loyalty toward a brand or product. Mystery shopping gives your business the advantage of discreet and professional self-evaluation for all your customer services and products, all in real life situations. It helps the management and the staff evaluate the performance […]
Managing the quality of the survey is always a challenge. Clients are invariably concerned about the quality of data. By using CAPI software for our research fieldwork in Cambodia, a lot of issues can be addressed in a number of ways especially as described below: 1.GPS – the location of the interviews can be tracked. With[…..]
MRTS Consulting is a specialized market research and consulting company based in Cambodia. We have experience conducted a number of research projects in Cambodia since 2006 covering across the country both urban and rural areas. We would like to provide some necessary information that are normally needed by researchers when come to market research in[…..]
There are no limits on who can become a great entrepreneur. You don’t necessarily need a college degree, a bunch of money in the bank or even business experience to start something that could become the next major success. However, what you do need is a strong plan and the drive to see it through.[…..]
In my research business from 2005 in Cambodia, I met a lot of local business owners and marketing managers to talk about their research needs. On a lot of times, I heard them say they don’t have a lot of budget, or even do not have any budget at all. Sometimes, I was asked to[…..]
More and more people join Facebook everyday in Cambodia, especially amongst the younger group demographic. Prime Minister Hun Sen announced during the first meeting in his fifth time in the position, that the government has no intention to close down Facebook in Cambodia. The Prime Minister also encourages users to use Facebook even more, but[…..]
I have come across an article from internet saying “customers can fire any people in the company from the CEO to Cleaner”. The author in the article added that “customers c an fire them by stop using their products and services. I have been thinking through what he said and started to realize how importance[…..]