Market Research in Cambodia

MRTS Consulting is a specialized market research and consulting company based in Cambodia. We have experience conducted a number of research projects in Cambodia since 2012 covering across the country both urban and rural areas. We would like to provide some necessary information that are normally needed by researchers when come to market research in Cambodia. For more information, please feel free to contact us.

Administrative divisions

The autonomous municipality (reach thani) and provinces (khaet) of Cambodia are first-level administrative divisions. Cambodia is divided into 25 provinces including the autonomous municipality.

Municipalities and districts are the second-level administrative divisions of Cambodia. The provinces are subdivided into 159 districts and 26 municipalities. The districts and municipalities in turn are further divided into communes (khum) and quarters (sangkat).

Number Province Capital Area (km2) Population
1 Banteay Meanchey Serei Saophoan and Poipet 6,679 678,033
2 Battambang Battambang 11,702 1,036,523
3 Kampong Cham Kampong Cham 4,549 1,010,098
4 Kampong Chhnang Kampong Chhnang 5,521 472,616
5 Kampong Speu Chbar Mon 7,017 718,008
6 Kampong Thom Stung Saen 13,814 908,398
7 Kampot Kampot 4,873 585,110
8 Kandal Ta Khmau 3,568 1,265,805
9 Kep Kep 336 80,208
10 Koh Kong Khemarak Phoumin 11,160 139,722
11 Kratié Kratié 11,094 318,523
12 Mondulkiri Senmonorom 14,288 60,811
13 Oddar Meanchey Samraong 6,158 185,443
14 Pailin Pailin 803 70,482
15 Phnom Penh Doun Penh 758 2,234,566
16 Preah Sihanouk Preah Sihanouk 2,537 199,902
17 Preah Vihear Tbaeng Meanchey 13,788 170,852
18 Pursat Pursat 12,692 397,107
19 Prey Veng Prey Veng 4,883 947,357
20 Ratanakiri Banlung 10,782 567,459
21 Siem Reap Siem Reap 10,229 1,000,309
22 Stung Treng Stung Treng 11,092 111,734
23 Svay Rieng Svay Riengand Bavet 2,966 498,785
24 Takéo Doun Kaev 3,563 843,931
25 Tboung Khmom Suong 4,928 754,000

Economy

In 2017 Cambodia’s per capita income is $4,022 in PPP and $1,309 in nominal per capita. Cambodia graduated from the status of a Least Developed Country to a Lower Middle Income country in the same year 2016. Most rural households depend on agriculture and its related sub-sectors. Rice, fish, timber, garments and rubber are Cambodia’s major exports.

Based on the Economist, IMF: Annual average GDP growth for the period 2001–2010 was 7.7% making it one of the world’s top ten countries with the highest annual average GDP growth. Tourism was Cambodia’s fastest growing industry, with arrivals increasing from 219,000 in 1997 to over 2 million in 2007. In 2004, inflation was at 1.7% and exports at $1.6 billion US$.

Demographics

Population in Cambodia
Year Million
1950 4.4
2000 12.1
2016 15.8

As of 2016, Cambodia has an estimated population of 15,762,370 people. Cambodia’s birth rate is 25.4 per 1,000. Its population growth rate is 1.7%.

Fifty percent of the Cambodian population is younger than 22 years old. At a 1.04 female to male ratio, Cambodia has the most female-biased sex ratio in the Greater Mekong Subregion. Among the Cambodian population aged over 65, the female to male ratio is 1.6:1.

The total fertility rate in Cambodia was 3.0 children per woman in 2010. The fertility rate was 4.0 children in 2000.Women in urban areas have 2.2 children on average, compared with 3.3 children per woman in rural areas. Fertility is highest in Mondol Kiri and Rattanak Kiri Provinces, where women have an average of 4.5 children, and lowest in Phnom Penh where women have an average of 2.0 children.

Population Centres

Largest cities or towns in Cambodia

(2008 Cambodian census)

Rank Name Province Pop.
1 Phnom Penh Phnom Penh 2,234,566
2 Ta Khmau Kandal 195,895
3 Serei Saophoan Banteay Meanchey 181,396
4 Battambang Battambang 180,853
5 Siem Reap Siem Reap 174,265
6 Kampong Cham Kampong Cham 118,242
7 Sihanoukville Preah Sihanouk 89,447
8 Chbar Mon Kampong Speu 54,505
9 Kampot Kampot 48,274
10 Kampong Chhnang Kampong Chhnang 43,130
11 Khemarak Phoumin Koh Kong 36,053
12 Kraches Kraches 35,964
13 Prey Veng Prey Veng 33,079
14 Stueng Saen Kampong Thom 31,871
15 Pursat Pursat 25,650
16 Samrong Oddar Meanchey 18,694
17 Svay Rieng Svay Rieng 17,029
18 Stung Treng Stung Treng 17,022
19 Pailin Pailin 15,674
20 Doun Kaev Takéo 14,456

Education

The Ministry of Education, Youth and Sports is responsible for establishing national policies and guidelines for education in Cambodia. The Cambodian education system is heavily decentralised, with three levels of government, central, provincial and district – responsible for its management. The constitution of Cambodia promulgates free compulsory education for nine years, guaranteeing the universal right to basic quality education.

The 2008 Cambodian census estimated that 77.6% of the population was literate (85.1% of men and 70.9% of women). Male youth age (15–24 years) have a literacy rate of 89% compared to 86% for females.

Source: https://en.wikipedia.org/wiki/Cambodia

If you need help to conduct market research in Cambodia, contact us: vuthy@mrtsconsulting.com 

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