Research is a systematic process of collecting and analyzing data to answer a specific question or solve a problem. Research can help companies to understand their customers, competitors, markets, and trends, and to develop new products, services, or strategies. However, not all research methods are suitable for every purpose or situation. Therefore, it is important […]
Market intelligence (MI) is the process of collecting, analyzing, and using information about the market and the industry that a company operates in or wants to enter. MI helps a company understand the current trends, opportunities, challenges, and competitors in its target market, and use this knowledge to make better business decisions and strategies. MI[…..]
Online research is the process of collecting and analyzing data from the internet. It is a valuable tool for businesses and organizations in Cambodia, as it can be used to gather insights into the needs and wants of consumers, to identify market opportunities, and to track competitor activity. There are a number of different online[…..]
Research objectives and questions are two of the most important elements of any research project. They help to guide the research process, ensuring that it is focused and productive. Research objectives are broad statements of what you hope to achieve with your research. They should be specific, measurable, achievable, relevant, and time-bound (SMART). For example,[…..]
Online surveys are a great way to share your opinions, earn rewards, and contribute to research. However, not all online surveys are created equal, and some may be more difficult or time-consuming than others. To help you get the most out of your online survey experience, here are 5 tips to complete an online survey[…..]
Brand health is a measure of how well your brand is performing in the market, based on various aspects such as awareness, reputation, loyalty, and differentiation. Measuring your brand health can help you improve your marketing strategy, identify your strengths and weaknesses, and increase your competitive advantage. In this article, we will discuss how to[…..]
Brand image and positioning are two key aspects of marketing that influence how consumers perceive and relate to a brand. Brand image is the set of associations, feelings, and impressions that consumers have about a brand, while brand positioning is the way a brand differentiates itself from competitors and communicates its unique value proposition to[…..]