Failing to conduct market research can have dire consequences on the future of your company. Most startups in general don’t have a marketing research budget since research can be time-consuming and cost a lot. But it’s an excellent idea to research your market whenever you’re entering a new market or launching a new product or […]
First of all, happy new year 2023! I would like to open the new year with the very first article focusing on Online Research in Cambodia. I received this question from a potential client for our online panel asking whether online research was hard in Cambodia. It is the first time that that they approached[…..]
“The Royal Government has been providing all necessary support to make investment in Cambodia easier, more favourable and successful,” said Lt Gen Hun Manet. While speaking at the inauguration of a new factory in Phnom Penh Special Economic Zone yesterday, Hun Manet confirmed that the government is supportive of attracting and making investments successful. The[…..]
MRTS Consulting completed a short research project in Q2 of 2022 to explore electronic and paper-based media usage amongst just over 1000 Cambodian millennials. Implemented via an online survey, the research examined usage patterns for 5 types of media: Based on over 1000 survey responses, our research found that news and current affairs are most[…..]
Social media was rated by 61% of those participated in the poll this week as their most preferred source of being aware of a product in the Cambodia market. TV becomes the second place rated by 21% of the respondents only. The other sources are at 4-5% of people rated for. The table below presents[…..]
YouTube remains the leading social media app for video content followed closely by Facebook. Tiktok comes in the 3rd position. It will be interesting to see the movement of Tiktok in the next few years in Cambodia. Instagram has a very small share in the pie. The table below presents a detailed result: Answer Count[…..]
About 34% of people in MRTS SURVEY online panel reported that they eat out with their family almost everyday. This indicates that the lifestyle of some people are back to the normal where they don’t have much fear of eating out although they know that there are new cases of infected people found every day[…..]
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