Why Market Research is Important for Business Growth in 2024

Market research is important for business growth in any year, but especially in 2024, when the world is expected to face rapid and unprecedented changes in various domains, such as technology, economy, society, and environment. According to Gartner, some of the strategic technology trends that will shape the future of business in 2024 are: AI […]

How to use street intercepts to collect data for market research

Street intercepts are a type of market research interview technique that involves stopping people on the street and asking them questions. This method is useful for collecting data from a wide range of people in a short amount of time. Here are some tips for conducting street intercepts: 1.     Choose your location: The location where[…..]

Are You Collecting Reliable, Stable, Cost-Effective Tracking Primary Research Data?

Primary research is a method of collecting data directly from the source, rather than relying on data collected from previous research. Primary research can help you obtain accurate, relevant, and timely information that can address your specific research questions or objectives. However, conducting primary research can also be challenging, costly, and time-consuming, especially if you[…..]

How Mystery Shopping Can Help You Improve Your Customer Service Quality

Customer service is one of the most important factors that influence customer satisfaction, loyalty, and retention. Customers expect to receive friendly, helpful, and professional service from the businesses they interact with, whether in person, over the phone, or online. However, how can businesses ensure that they are delivering consistent and high-quality customer service across all[…..]

Quality Control of Telephone Interviews at MRTS Consulting

Telephone interviews are a method of collecting data from respondents over the phone, using a structured or semi-structured questionnaire. They can be an efficient and effective way to reach a large and diverse sample of respondents, especially in areas where internet access or face-to-face contact is limited or difficult. However, telephone interviews also require a[…..]

How to Use Customer Feedback to Improve Your Business Strategy

Customer feedback is the information that you receive from your customers or potential customers about their experiences, opinions, and expectations regarding your products or services. Customer feedback can help you understand what your customers think, feel, and want from your business, and how you can meet or exceed their needs and wants. Customer feedback is[…..]