Understanding Online Panels An online panel is a group of pre-recruited individuals who have agreed to participate in market research surveys, focus groups, or in-depth interviews. These participants, known as panelists, provide valuable insights and feedback through digital platforms. Online panels can be composed of various demographic groups, including general population panels, specialty panels, and […]
Cambodia’s economic outlook for 2025 appears positive, with analysts predicting a growth rate of around 6.3%. This news comes on the heels of a successful 2024, and paints an encouraging picture for investors and businesses in the region. The Khmer Times recently spoke with experts to gain a deeper understanding of the key factors driving[…..]
Great news for Cambodia! The country’s economy is on track to grow by 5.5% annually in both 2025 and 2026. This is a promising sign that things are looking up after the tough times brought on by the COVID-19 pandemic. What’s Driving the Growth? Several key sectors are fueling this growth. The manufacturing sector, especially[…..]
The World Bank has some optimistic news for Cambodia, projecting the country’s economic growth to hit 5.3% in 2024, up from the 5% expected in 2023. This forecast comes from their latest report, “Cambodia Economic Update: From Recovery to Resilience – Harnessing Tourism and Trade as Drivers of Growth.” A Path to Recovery Cambodia’s economy[…..]
As 2025 approaches, having a well-structured research plan is essential for driving your business forward. A solid research plan can help you identify market opportunities, understand customer needs, and stay ahead of the competition. Here are 11 steps to help you prepare an effective research plan for your business: 1. Define Your Business Objectives Start[…..]
In the realm of market research, reaching hard-to-reach populations is a significant challenge, especially in a diverse country like Cambodia. Traditional methods often fall short due to logistical, financial, and social barriers. However, online research has emerged as a powerful tool to bridge this gap. Here’s why online research is particularly effective in Cambodia, along[…..]
In recent years, Cambodia has witnessed a significant shift in how market research is conducted, driven by the widespread adoption of mobile devices. This trend is transforming the landscape of data collection and analysis, offering numerous benefits to businesses and researchers alike. One of the pioneers in this field is MRTS SURVEY, the first online[…..]