In today’s interconnected business landscape, accessing emerging markets like Cambodia presents both tremendous opportunities and unique challenges. International companies seeking to understand, enter, or expand in Cambodia require more than just generic research—they need insights that merge global standards with nuanced local understanding. This is where MRTS Consulting Ltd stands apart as Cambodia’s premier market […]
First of all, happy spring season 2025! I’d like to share some reflections on the current state of online research in Cambodia. Recently, a potential client approached us regarding our online panel services, questioning whether conducting online research in Cambodia remains challenging. This suggests they may not be familiar with MRTS Consulting and our established[…..]
Our research team at MRTS Consulting Ltd recently completed a successful immersive home visit study in Siem Reap, Cambodia. This innovative research approach combined on-site client participation with remote observation capabilities, creating a comprehensive understanding of local consumer behaviors. Why Home Visits Matter Home visits provide a unique window into consumers’ authentic living environments that[…..]
Qualitative research methods play a crucial role in understanding human behavior, perceptions, and experiences. Two commonly used techniques, Focus Group Discussions (FGDs) and In-depth Interviews (IDIs), each offer unique advantages and serve different research purposes. This article explores the key differences between these methods and their respective applications in qualitative research. Group Dynamics vs. Individual[…..]
In today’s competitive business landscape, understanding customer satisfaction is crucial for success. While it might be tempting to conduct customer satisfaction surveys in-house, partnering with a professional research company offers significant advantages that can make the difference between gathering actionable insights and collecting unreliable data. Expertise in Survey Design Professional research companies bring years of[…..]
Understanding Online Panels An online panel is a group of pre-recruited individuals who have agreed to participate in market research surveys, focus groups, or in-depth interviews. These participants, known as panelists, provide valuable insights and feedback through digital platforms. Online panels can be composed of various demographic groups, including general population panels, specialty panels, and[…..]
Cambodia’s economic outlook for 2025 appears positive, with analysts predicting a growth rate of around 6.3%. This news comes on the heels of a successful 2024, and paints an encouraging picture for investors and businesses in the region. The Khmer Times recently spoke with experts to gain a deeper understanding of the key factors driving[…..]