Is Online Research feasible in Cambodia?

If you had asked me this question 3 years ago, my answer would have been no and no. There were a few barriers including slow internet speeds (although not quite true), unfamiliarity among people with self-administered questionnaires (for online survey) or limited interaction (for qualitative research) because the respondents were conscious about responding when on […]

Personal Tech 2021 – Tech Ownership and Brand Aspirations in Cambodia

MRTS Consulting and market research consultant Phil Todd have designed a research survey to look at the personal technology brands currently owned by Cambodian consumers. The survey was implemented using MRTS Consulting’s proprietary online consumer panel. A total of 571 respondents completed the entire set of questions, allowing deeper analysis by demographics. The report examines[…..]

Safety Protocols for Face to Face interviewing in times of COVID-19

MRTS Consulting follows the recommendations from ESOMAR to practice in our research projects that are involved in face-to-face interviewing during COVID-19 outbreak in Cambodia. The practices are implementing in order to protect the research workforce and members of the public. However, this will vary depending on the nature of the project. Regular COVID-19 testing of[…..]

Free Report: TikTok Usage in Cambodia 2021

MRTS Consulting conducted a study between February and March 2021 to looks at Usage, Satisfaction and Trends toward TikTok amongst Young Cambodian Consumers. The report of this study is answering the following key questions amongst the TikTok users: What do they use TikTok for? What kind of content do they watch on Tiktok? What content[…..]

Free Report: Young Cambodian Consumer Trends 2021

MRTS Consulting completed a short research project early in 2021 to explore shopping preferences among Cambodian millennials. Implemented via an online survey, the research examined 5 dimension of consumer influence to find the consumer ‘sweet spot’: Is price or brand more important? How important is the link to Cambodian culture? Which are more attractive: Cambodian[…..]

Research framework to find a gap in the market

2021 is time to grow. You know your markets and your business better than anyone. Is 2021 the year to do something original? Look over the horizon to find market gaps. Look even further to find opportunities for innovation. 5-stage research plan to find the unfindable in 2021             1.     […..]

Customer Research: Using market research to win with customers

Research needs – what can customers tell you? Your customer base is an invaluable source of insight. Use it wisely! Decide what and why. What do you need insight and feedback on. Brand? Product feedback? New initiatives? Market needs? Pricing? Why are customers the best source in these specific instances. Would a general market survey[…..]