Customer Research: Using market research to win with customers

Research needs – what can customers tell you? Your customer base is an invaluable source of insight. Use it wisely! Decide what and why. What do you need insight and feedback on. Brand? Product feedback? New initiatives? Market needs? Pricing? Why are customers the best source in these specific instances. Would a general market survey […]

Market research checklist! How to research product pricing

Pricing is a key component in your product strategy. It is just one component of a product or business plan. Price says a lot, so its imperative to get it right. Here’s a simple 7 point process to get actionable and insightful pricing research. Price positioning – what are your objectives? Pricing is a key[…..]

Latest Covid-19 Update for Cambodia!

Welcome to the new month and we are now in the 4th Quarter of the year 2020! This year has been a tough year for everybody but it can also be a great time to stop and think about opportunities to bring new ideas into the business. In October we can now see that market[…..]

What do young consumers in Cambodia market spend their money on in 2020?

MRTS Consulting and market research consultant Phil Todd have designed a research survey to find out using data from a brand new online survey that utilises the latest MRTS online consumer panel! 2020 is a year of huge retail disruption. Not just changes to overall consumer spending but sales channel as well, as COVID-19 continues[…..]

COVID-19: Your Segmentation and Modelling Is Now Out of Date

COVID-19 has been the single biggest accelerator of change in consumer behaviour seen in decades. Daily life for many people has changed in ways that were unthinkable at the beginning of the year. New circumstances and sentiment are driving temporary and fundamental behavioural shifts at speeds faster than any of us could imagine, and new[…..]

IDI Report: Post COVID-19 Lifestyle

MRTS Consulting team conducted a qualitative study to understand the lifestyle of people in Phnom Penh and Kampong Cham during the global pandemic of Covid-19 and how it changes their behavioral pattern toward their health care. The methodology utilized for the study was a combination of desk research and in-depth interview. Ten people were recruited[…..]