Data collection for marketing research is a detailed process where a planned search for all relevant data is made by a researcher. The success of marketing research is contingent on the integrity and relevance of the data. And to a high degree, the quality of the data depends on the methods of data collection used. […]
“It’s not easy (or maybe not POSSIBLE) to get secondary data to use in market research projects.” This is one of the key challenges for researchers when conducting research in Cambodia. Compared to other developed countries, there are just not many sources of secondary data available that can be accessed or that appropriate for a[…..]
Market research can be used in identifying customer needs, as well as who they are. You have to ask the right questions though. If you don’t really know your customers you will not retain them leaving you constantly chasing after new ones. Don’t just follow your instincts as many companies do. Use market research reports, focus[…..]
Top 10 Reasons Companies Hire Consultants 1. A consultant has the right expertise. This is where it pays not only to be really good in your chosen field, but also to have a track record that speaks for itself. For example, Riddle says he knows that every client who hired him did so partly on the[…..]
The first giant step toward turning your product (or service) idea into a viable business concept, and ultimately finding investors, is basic market research. Below includes the explanation for how to design a basic, first-step market research survey to validate your product idea that works everywhere including Cambodia. OUTLINE A basic market research survey should[…..]
With the transformational shifts in the way companies engage customers and business people learning new skills, the next logical question for the entrepreneur is, which skills would be the game changers? Entrepreneurs are best known as motivated professionals with excellent qualities, especially when they are closely working with people, or making business deals with the[…..]
There are no limits on who can become a great entrepreneur. You don’t necessarily need a college degree, a bunch of money in the bank or even business experience to start something that could become the next major success. However, what you do need is a strong plan and the drive to see it through.[…..]