Using Market Research to Measure the Effectiveness of Customer Service Delivery

In today’s competitive marketplace, customer service is more important than ever. Businesses that provide excellent customer service are more likely to retain customers, attract new customers, and boost sales. One way to measure the effectiveness of customer service delivery is to use market research. Market research can help you to collect data about your customers’[…..]

How Market Research Helps Business Retain Customers and Increase Profit

Market research is the systematic process of collecting, analyzing, and interpreting data about a specific market, industry, or audience to gain insights and understanding. It involves gathering information about various aspects of the market, such as customer preferences, behaviors, trends, competitors, and economic conditions. Market research aims to provide businesses with actionable information that can[…..]

How MRTS Consulting Has Contributed to the Growth of Market Research in Cambodia

Market research is the process of gathering, analyzing, and interpreting information about a market, a product or service to be offered for sale in that market, and about the past, present, and potential customers for the product or service. Market research can help businesses understand the needs and preferences of their customers, identify new opportunities[…..]

How MRTS Consulting is Revolutionizing Online Research in Cambodia

Online research is a fast, convenient, and cost-effective way to collect data from a large and diverse sample of respondents. However, conducting online research in Cambodia can be challenging due to the lack of reliable and representative online panels. That’s why MRTS Consulting has developed the first and only online panel in Cambodia that offers[…..]

Common Research Methods Used by Companies

Research is a systematic process of collecting and analyzing data to answer a specific question or solve a problem. Research can help companies to understand their customers, competitors, markets, and trends, and to develop new products, services, or strategies. However, not all research methods are suitable for every purpose or situation. Therefore, it is important[…..]