Why Market Research is a Choice in Cambodia: A Look at MRTS Consulting

In the context of Cambodia, a developing country in Southeast Asia with a population of about 16 million people, market research is not just an option, but a choice.

Cambodia has experienced rapid economic growth in recent years, driven by exports, tourism, construction, and agriculture. The Asian Development Bank projected Cambodia’s economy to accelerate by 5.3% in 2022 and 6.5% in 2023. However, conducting market research in Cambodia can be challenging due to several factors, such as lack of reliable data sources, diversity of consumer preferences, and rapid changes in the socio-economic environment.

Despite these challenges, market research in Cambodia also offers many opportunities for businesses that want to enter or expand in this emerging market. As Cambodia’s economy grows and incomes rise, consumers are demanding more quality products and services across various sectors. Moreover, Cambodia has a young and tech-savvy population that is increasingly using the internet and social media for information, communication, entertainment, and shopping.

To conduct market research in Cambodia successfully, businesses need to partner with professional market research firms that have local expertise and experience. One such firm is MRTS Consulting Ltd, a consulting firm that supports companies expanding and capturing opportunities in Cambodia.

MRTS Consulting Ltd is a leading market research and strategy consulting company based in Cambodia. The company has the experience, expertise, resources, and network to help you with all your market research needs in Cambodia. MRTS has been operating since 2006 and have completed more than 800 projects for both local and multinational clients from various sectors and industries.

MRTS Consulting is the only company in Cambodia that can provide both Offline and Online data collection services using their experienced field teams and their proprietary online panel. They have a team of highly qualified and experienced Cambodian and expatriate professionals with more than 50 years of combined experience in the planning and execution of diverse market research projects.

In conclusion, market research is a choice in Cambodia because it provides businesses with the necessary insights to navigate the complexities of the Cambodian market and seize the opportunities it offers. With the help of market research firms like MRTS Consulting, businesses can make informed decisions, develop effective strategies, and achieve their growth objectives in this emerging market.

Related Posts