An online panel or an online market research panel is defined as an online group of pre-selected people interested and willing to participate in a market research study, online focus groups, surveys, etc. These people could be your current customers, potential customers, and any sales lead.
Online panels for market research are more suitable as compared to traditional phone interviews. Traditional telephonic researchers target random and un-categorized respondents that may or may not present privacy issues. Having an online panel makes it easier to research the world. The panel members are already set and ready to go.
Online panels for market research are groups of people who participate in surveys over time to provide information on their consumer habits. These participants share similar characteristics and are targeted based on predetermined marketing objectives.
Companies need online panels for market research because they provide easy access to willing research participants, save costs and time by using online panels, mimic specific demographics, gain consumer feedback comparable to the national population, and have high response rates as respondents opt to participate in the research.
Online market research panels allow surveys to be conducted quickly, target a specific audience, and produce cost-effective and high-quality results.
Companies of all sizes use online panels for concept testing, employee feedback, and insights into new market trends.
Online research panels allow businesses to put their products/services to the test—companies test products well before introducing them to the market. Panels help in data collection and help get feedback quickly, allowing the process to stay well within the budget.
MRTS Consulting Ltd. runs the first and only online panel in Cambodia. The company is currently serving clients from all over the world who needs this service.
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