MRTS Consulting conducted a study between February and March 2021 to looks at Usage, Satisfaction and Trends toward TikTok amongst Young Cambodian Consumers.
The report of this study is answering the following key questions amongst the TikTok users:
- What do they use TikTok for?
- What kind of content do they watch on Tiktok?
- What content do they like the most on TikTok?
- What kind of impact do they think TikTok has had on them?
- What are their concerns with TikTok?
- Which are other related apps that they usually use?
- How do they plan to use TikTok in 2021?
- How satisfied are they with TikTok?
Based on over 400 survey responses, more than half use TikTok to watch content, some others use it to create and share content – majority are satisfied with it. TikTok is seen to have several utilities other than just having fun … promotions and stress relief being the core themes. Majority will continue to use TikTok similar to current levels or even more – mostly to create own or share others content.
Read the report for full analysis with charts.