Phone Interviews: A Powerful Tool for Market Research in Cambodia

In the dynamic world of market research, phone interviews have emerged as a powerful tool for gathering valuable data. In Cambodia, a country experiencing rapid economic growth and digital expansion, this method is particularly effective.

The Power of Phone Interviews

Phone interviews offer several advantages over other data collection methods. They allow for real-time interaction between the interviewer and the respondent, enabling the interviewer to clarify questions if needed and to probe deeper into the responses. This method is also cost-effective and time-efficient, reaching a wide geographic area without the need for travel.

In the context of Cambodia, phone interviews can tap into a broad demographic spectrum, from urban centers like Phnom Penh to remote rural communities.

MRTS Consulting: Leading the Way in Cambodia

MRTS Consulting is a leading market research company in Cambodia that has effectively harnessed the power of phone interviews. With a deep understanding of the local market and a team of skilled interviewers, MRTS Consulting provides comprehensive and insightful market research services. Their use of phone interviews allows them to reach a wide range of respondents, providing their clients with a rich and diverse set of data.

Conducting Effective Phone Interviews in Cambodia

To conduct effective phone interviews for market research in Cambodia, several factors need to be considered:

  1. Language: While English is widely spoken in Cambodian business circles, the national language, Khmer, is more commonly used among the general population. Therefore, interviews may need to be conducted in Khmer to ensure a representative sample.
  2. Cultural Nuances: Understanding local customs and societal norms is crucial to ensure respectful and effective communication. This includes using appropriate greetings and showing respect to elders.
  3. Question Design: Questions should be clear, concise, and culturally appropriate. They should also be tailored to the respondent’s level of understanding.
  4. Privacy and Consent: As with any research method, it’s important to ensure the privacy of respondents and to obtain their consent before the interview.


Phone interviews are indeed a powerful tool for market research in Cambodia. They offer a cost-effective, efficient, and flexible method for gathering rich, qualitative data. With careful planning and execution, phone interviews can provide invaluable insights to inform business strategy and decision-making in the Cambodian market.

MRTS Consulting is leading the way in this field, demonstrating the effectiveness of phone interviews in market research.

Remember, the key to successful phone interviews lies in thorough preparation, cultural sensitivity, and skilled interviewing.

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