How to use street intercepts to collect data for market research

Street intercepts are a type of market research interview technique that involves stopping people on the street and asking them questions. This method is useful for collecting data from a wide range of people in a short amount of time.

Here are some tips for conducting street intercepts:

1.     Choose your location:

The location where you conduct your interviews is important. You want to choose a location that is easy to access and has a lot of foot traffic. This will increase your chances of finding people who are willing to participate in your survey.

2.     Prepare your questions:

When preparing your questions, set them up to cover every aspect of the data you need. It’s very important to include the “who, what, when, and where”. For a structured interview, you need to have a concise and consistent set of questions ready. These questions will help prevent you from deviating from the script and going off on a tangent that doesn’t get you the information you’re after. When it comes to unstructured market research interview techniques, you can have a blueprint of sorts ready to guide the interview. However, regardless of how informal the interview is, make sure you walk out with the information you set out to capture! You will, of course, also need to have a plan of action for taking notes during the interview! Don’t get distracted by taking notes and then lose the thread of the conversation!

3.     Be respectful:

When conducting street interviews, it’s important to be respectful of people’s time and privacy. Make sure that you are not interrupting people who are busy or in a hurry. Also, make sure that you are not asking people personal questions that they may not feel comfortable answering.

4.     Record your interviews:

Recording your interviews is important so that you don’t miss any important information. You can use a digital recorder or even your smartphone to record your interviews.

5.     Analyze your data:

Once you’ve collected all of your data, it’s time to analyze it! Look for patterns and trends in the data that can help you make informed decisions about your business.

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