Market research is the process of gathering, analyzing, and interpreting information about a market, a product or service to be offered for sale in that market, and about the past, present, and potential customers for the product or service. Market research can help businesses understand the needs and preferences of their customers, identify new opportunities and threats, evaluate their performance and competitiveness, and develop effective strategies for growth and innovation.
Market research in Cambodia has grown rapidly in the past decade, driven by several factors such as the sustained economic growth of the country, the increasing demand for more diversified and sophisticated financial products and services, the rapid development of information and communication technology, and the growing awareness and appreciation of the value and importance of market research among Cambodian businesses and policymakers.
MRTS Consulting is one of the leading market research and strategy consulting companies in Cambodia that has played a significant role in the development of the industry in the country. MRTS Consulting was founded in 2012 by Mr. Phoung Vuthy, who has nearly 20 years of experience in marketing and research in Cambodia. He began his market research career in 2006.
MRTS Consulting offers a range of customized research solutions to its clients in Cambodia and abroad, using both online and offline methods. It has experience and expertise in various sectors and industries, such as media, telecommunications, banking, tourism, health care, education, agriculture, and social development.
MRTS Consulting has contributed to the growth of market research in Cambodia in several ways, such as:
- It is the first and only company in Cambodia that runs an online panel for market research, which provides a cost-effective and speedy solution for data collection and analysis. The online panel has a double opt-in verification and members are recruited from different channels to ensure good representation.
- It is a member of ESOMAR, the global association for market research professionals, which means it follows the ethical and professional standards of the industry. It also partners with regional and global market research networks such as Mystery Shopping Professional Association, which enhances its credibility and quality standards.
- It has established the MRTS Academy, which offers research and marketing training courses via online and in-classroom. The academy aims to share knowledge and skills with aspiring researchers and marketers in Cambodia.
- It has helped its clients solve their business problems and achieve their goals in Cambodia by providing them with insights, trends, and winning strategies for growth. It has also published reports on Cambodian consumers and markets that provide valuable information for businesses.
MRTS Consulting is a leading market research and strategy consulting company in Cambodia that has played a significant role in the development of the industry in the country. If you want to learn more about MRTS Consulting, please contact us now via: vuthy@mrtsconsulting.com