This post was inspired by a quick browse of the Market Research Quora topic: what are the three most important skills for a market research analyst? We asked our Research team (analyst Andrea and manager Heather) what they thought. Here were their top three skills of a successful market research analyst: Attention to detail This […]
Pricing is just as important to brand equity as other differentiators, because it is a source of meaning and identity. A solid pricing strategy can have a positive effect on brand equity, while a poor strategy can do the opposite. The various types of pricing strategies include premium pricing, discounted or competitive pricing, cost-based pricing,[…..]
The main purpose of a small business website is to give your potential clients the information and products they are looking for. As a Web Designer I will tell you that the design plays an important role to establishing your brand online, but even with the best design is all about your offer. There are[…..]
Marketing investigates what potential customers need and develops products and services to satisfy those needs. Marketing strategies put this concept into effect for specific companies and target markets. Companies that implement marketing strategies find that different customers have different needs. To address this problem, they group similar consumers into market segments and focus on their[…..]
Jul 23, 2012 By Daniel Nugent, Head of Entice, P&MM Many brands use loyalty or reward schemes in order to attract and retain consumers, but just how can they make the most of these scheme in order to establish long-term relationships with their customers? Here are some tops tips for bringing your customers closer. 1.[…..]
If you’re a customer service manager looking to employ someone new to your team, we have collated 4 of the best customer service interview questions to guide you through the interview process and help you ensure you are picking the best of the best. These questions are designed to ensure that your interviewee has the[…..]
Posted by Christy Ryken on Tue, Jul 03, 2012 Business success for small business owners is often a result of the their ability to make wise decisions. Simply put, making wise decisions increases your likelihood of success. But to make wise decisions, what do you need? Intelligence. And where do you get good business, industry[…..]