I have come across an article from internet saying “customers can fire any people in the company from the CEO to Cleaner”. The author in the article added that “customers c an fire them by stop using their products and services. I have been thinking through what he said and started to realize how importance […]
1, Could you please give me an overview of market research industry in Cambodia recently? How did they do market research before establishing businesses? The concept of marketing research is still fairly new to the Cambodia market, and I think there are not many professional market research companies in Cambodia as well so far. However,[…..]
By Mr. Phoung Vuthy, Managing Director & Trainer of MRTS Consulting Ltd Small business is the heart for any developing country. It is easy to start but it is hard to keep business healthy and stay long in the market if it is not started properly with a clear marketing and financial strategy. As our experiences[…..]
The best way to collect information is simply to ask questions. However, there are a number of ways this can be done to collect the information and this would depend on the objectives, timeline and budget of the project as well. For an interviewer (the person who asks the questions) you will be involved in[…..]
There are many different types of surveys carried out in market research based on the needs and issues of each business. Although from an interviews point of view one type is very much like another, various terms are often used and we think it will be useful for you to understand these. 1. PRODUCT[…..]
Meredith Munger Guest blogger- Phoenix Business Journal Every company needs a marketing strategy that flows into their larger business plan, yet it takes a little thought and time to put it all together. Unless you have a compelling reason such as launching a new company or product, the best time to start the brainstorming process[…..]
Meredith Munger Guest blogger- Phoenix Business Journal Every company needs a marketing strategy that flows into their larger business plan, yet it takes a little thought and time to put it all together. Unless you have a compelling reason such as launching a new company or product, the best time to start the brainstorming process[…..]