COVID-19: Your Segmentation and Modelling Is Now Out of Date

COVID-19 has been the single biggest accelerator of change in consumer behaviour seen in decades. Daily life for many people has changed in ways that were unthinkable at the beginning of the year. New circumstances and sentiment are driving temporary and fundamental behavioural shifts at speeds faster than any of us could imagine, and new […]

Secondary data sources available in Cambodia

“It’s not easy (or maybe not POSSIBLE) to get secondary data to use in market research projects.” This is one of the key challenges for researchers when conducting research in Cambodia. Compared to other developed countries, there are just not many sources of secondary data available that can be accessed or that appropriate for a[…..]

12-Step Guide to Starting a Business

There are no limits on who can become a great entrepreneur. You don’t necessarily need a college degree, a bunch of money in the bank or even business experience to start something that could become the next major success. However, what you do need is a strong plan and the drive to see it through.[…..]

Why Market Research is an Investment?

In my research business from 2005 in Cambodia, I met a lot of local business owners and marketing managers to talk about their research needs. On a lot of times, I heard them say they don’t have a lot of budget, or even do not have any budget at all. Sometimes, I was asked to[…..]

Facebook generation, what it means to business?

More and more people join Facebook everyday in Cambodia, especially amongst the younger group demographic. Prime Minister Hun Sen announced during the first meeting in his fifth time in the position, that the government has no intention to close down Facebook in Cambodia. The Prime Minister also encourages users to use Facebook even more, but[…..]

Q&A about Market Research with Mr. Phoung Vuthy

1, Could you please give me an overview of market research industry in Cambodia recently? How did they do market research before establishing businesses? The concept of marketing research is still fairly new to the Cambodia market, and I think there are not many professional market research companies in Cambodia as well so far. However,[…..]