Resources

Research needs – what can customers tell you? Your customer base is an invaluable source of insight. Use it wisely! Decide what and why. What do you need insight and feedback on. Brand? Product feedback? New initiatives? Market needs? Pricing? Why are customers the best source in these specific instances. Would a general market survey[…..]

Competitive positioning – what are your business objectives? The start of any research is to understand where you want the business to be. What products and features, what positioning in the market, what sort of price point. Any business imperatives to satisfy? This helps define ‘where you want to play’ and ‘what you want to[…..]

Pricing is a key component in your product strategy. It is just one component of a product or business plan. Price says a lot, so its imperative to get it right. Here’s a simple 7 point process to get actionable and insightful pricing research. Price positioning – what are your objectives? Pricing is a key[…..]

COVID-19 has been the single biggest accelerator of change in consumer behaviour seen in decades. Daily life for many people has changed in ways that were unthinkable at the beginning of the year. New circumstances and sentiment are driving temporary and fundamental behavioural shifts at speeds faster than any of us could imagine, and new[…..]

“It’s not easy (or maybe not POSSIBLE) to get secondary data to use in market research projects.” This is one of the key challenges for researchers when conducting research in Cambodia. Compared to other developed countries, there are just not many sources of secondary data available that can be accessed or that appropriate for a[…..]