Economic Poles in Cambodia

Cambodia, a country with a population of over 16 million, has been experiencing rapid economic growth. The country’s GDP was $30.943 billion in 2023, and its two largest industries are textiles and tourism. However, the main source of income for many Cambodians living in rural areas remains agricultural activities. Major Economic Poles “Economic poles” refer […]

Phone Interviews: A Powerful Tool for Market Research in Cambodia

In the dynamic world of market research, phone interviews have emerged as a powerful tool for gathering valuable data. In Cambodia, a country experiencing rapid economic growth and digital expansion, this method is particularly effective. The Power of Phone Interviews Phone interviews offer several advantages over other data collection methods. They allow for real-time interaction[…..]

How to Use Market Research Data to Win the Market

In today’s competitive business landscape, having a deep understanding of your target market is essential for success. Market research data can provide you with valuable insights into your customers’ needs, wants, and preferences, allowing you to tailor your products, services, and marketing strategies for maximum impact. What is market research data? Market research data is[…..]

The Impact of Social Media on Consumer Behavior and Brand Loyalty

Social media has become an integral part of our daily lives, influencing how we communicate, learn, and make decisions. For businesses, social media is a powerful tool to reach, engage, and retain customers, as well as to build and enhance their brand image and reputation. In this article, we will explore how social media impacts[…..]

Why Invest in Cambodia in 2024?

Cambodia is a country that has been attracting more and more attention from investors in recent years. The Southeast Asian nation has achieved remarkable economic growth, political stability, and social development, despite the challenges posed by the COVID-19 pandemic. In 2024, Cambodia is expected to offer even more opportunities and advantages for investors who are[…..]

Cambodia’s Top 10 Business News in 2023: A Year of Resilience and Growth

Despite global challenges, Cambodia’s business scene in 2023 buzzed with resilience, innovation, and ambitious plans for the future. Here are the top 10 stories that shaped the year: 1. Rising from the Ashes: Cambodia’s Economic Rebound (Sources: International Monetary Fund, World Bank) After weathering the pandemic’s storm, Cambodia’s economy roared back in 2023, exceeding predictions[…..]

Why Market Research is Important for Business Growth in 2024

Market research is important for business growth in any year, but especially in 2024, when the world is expected to face rapid and unprecedented changes in various domains, such as technology, economy, society, and environment. According to Gartner, some of the strategic technology trends that will shape the future of business in 2024 are: AI[…..]