Market research is an effective tool to assist your business planning. It is about collecting information that provides an insight into your customers thinking, buying patterns, and location. In addition, market research can also assist you to monitor market trends and keep an eye on what your competition is doing. We have outlined in this article […]
I have been in the market research industry for over 15 years since 2006. Cambodia at that time used only Face-to-Face interviews with pen and paper for data collection. I remember during that time we had a lot of processes to go through in order to ensure the quality of the fieldwork of each project.[…..]
Prime Minister Hun Sen called on the owners of companies, factories and various enterprises to participate in the 2022 economic census, set to start on March 1. The objective of the survey is to compile statistics on establishments and enterprises in the country. The once-in-a-decade economic census, and the second of its kind, will kick[…..]
The Royal Cambodian Government has lifted the travel restrictions from foreign investors. The investors can come to Cambodia without spending time in quarantine. The Government has always thought ahead about prevention procedures and tools against new variants so that the economic activities can move with their pace. Cambodia GDP is expected to be 4 percent[…..]
The Royal Government of Cambodia has announced a Sub-Decree on the Calendar of Holidays of Civil Servants, Employees and Workers in 2022 Details are as follows: January 1,Global Day,1 day off January 7, Victory Day over the genocidal regime, 1 day off March 8, International Women’s Day, 1 day off April 14-15-16, Khmer New Year,[…..]
Covid-19 has impacted the lifestyle of consumers significantly. Eating habits of consumers have changed, which has caused a change in the market of food and food ingredients in Cambodia. MRTS Consulting conducted a study to understand changing habits of consumers, particularly consumption of food in home vs out of home so as to help marketers[…..]
If you had asked me this question 3 years ago, my answer would have been no and no. There were a few barriers including slow internet speeds (although not quite true), unfamiliarity among people with self-administered questionnaires (for online survey) or limited interaction (for qualitative research) because the respondents were conscious about responding when on[…..]