Mystery shopping is a technique that allows businesses to evaluate the quality of their products, services and customer experience by hiring trained shoppers to act as real customers and report their findings. Mystery shopping can help businesses identify strengths and weaknesses, benchmark against competitors, monitor compliance, reward excellence, and improve customer satisfaction and loyalty. Cambodia […]
Online research surveys are a popular and effective way to collect data from a large and diverse population. They are especially useful for conducting market research, customer feedback, social research, and academic studies. Online research surveys have many advantages over traditional methods of data collection, such as face-to-face interviews, phone calls, or mail surveys. In[…..]
Market research is the process of gathering and analyzing information about a market, product, or service in order to gain insight into customers, competitors, and the market itself. It helps companies to identify potential opportunities and threats, better understand their customers and the competitive landscape, and make informed decisions. Market research can be conducted in-house[…..]
Cambodia is a fast-growing and dynamic market with many opportunities and challenges for businesses. To succeed in this market, you need reliable and actionable insights that can help you understand your customers, competitors, and industry trends. That’s why you need a professional market research and strategy consulting partner like MRTS Consulting. MRTS Consulting is a[…..]
Customer satisfaction is one of the key indicators of business success. It measures how happy your customers are with your products, services and overall experience. It also influences customer loyalty, retention, referrals and revenue. One of the best ways to measure and improve customer satisfaction is to use customer satisfaction surveys. These are questionnaires that[…..]
Cambodia’s business sector witnessed several notable developments and achievements in June 2023, reflecting the country’s resilience and potential in the post-pandemic era. Here are some of the highlights from the past month: Cambodia Confederation of Investors Association (CCIA) launched: A coalition of six leading chambers and associations officially launched the CCIA on June 17,[…..]
Market research is the process of gathering, analyzing, and interpreting information about a market, a product, a service, or a customer. It can help you answer questions such as: Who are your customers and what are their needs, preferences, expectations, and behaviors? What are the market trends, opportunities, threats, and challenges in your industry or[…..]