The term Mystery Shopping is not often heard amongst business or marketing people in Cambodia. By the definition given by Market Research Society (MRS), it is the use of individuals who are trained to be mystery shoppers. They go to experience and measure the customer service, by acting as potential customers and reporting back on […]
Conducting market research on a regular basis is more important than ever if businesses want to keep up with current market trends and maintain their competitive edge. Because today’s market trends are constantly shifting and changing. Whether you are starting a new business or expanding, conducting market research is imperative to understanding your target market,[…..]
In my research experience from 2006 in Cambodia, I met a lot of local business owners and marketing managers to talk about their research needs. Many times, I heard them say they don’t have a lot of budget, or even do not have any budget at all. Sometimes, I was asked to submit a proposal[…..]
Quality of human interaction and services has the greatest impact on the customers’ perception and loyalty toward a brand or product. Mystery shopping gives your business the advantage of discreet and professional self-evaluation for all your customer services and products, all in real life situations. It helps the management and the staff evaluate the performance[…..]
Managing the quality of the survey is always a challenge. Clients are invariably concerned about the quality of data. By using CAPI software for our research fieldwork in Cambodia, a lot of issues can be addressed in a number of ways especially as described below: 1.GPS – the location of the interviews can be tracked. With[…..]
Many times those that undertake a research project often find difficult to decide whether they use Quantitative Research or Qualitative Research. They are not well aware of the differences between these two research methods. Many mistakenly think the two terms can be used interchangeably. So why and when to use Qualitative Research? Qualitative research can help you…[…..]
MRTS Consulting is a specialized market research and consulting company based in Cambodia. We have experience conducted a number of research projects in Cambodia since 2006 covering across the country both urban and rural areas. We would like to provide some necessary information that are normally needed by researchers when come to market research in[…..]