Market entry is a critical strategic decision for any business. It involves identifying potential markets, evaluating their attractiveness, and establishing a presence. A multi-dimensional approach to market entry considers various factors and strategies to optimize the process. Identifying Potential Markets The first step in a multi-dimensional approach is identifying potential markets. This involves analyzing various […]
Cambodia, a country with a population of over 16 million, has been experiencing rapid economic growth. The country’s GDP was $30.943 billion in 2023, and its two largest industries are textiles and tourism. However, the main source of income for many Cambodians living in rural areas remains agricultural activities. Major Economic Poles “Economic poles” refer[…..]
In the dynamic world of market research, phone interviews have emerged as a powerful tool for gathering valuable data. In Cambodia, a country experiencing rapid economic growth and digital expansion, this method is particularly effective. The Power of Phone Interviews Phone interviews offer several advantages over other data collection methods. They allow for real-time interaction[…..]
In today’s competitive business landscape, having a deep understanding of your target market is essential for success. Market research data can provide you with valuable insights into your customers’ needs, wants, and preferences, allowing you to tailor your products, services, and marketing strategies for maximum impact. What is market research data? Market research data is[…..]
Social media has become an integral part of our daily lives, influencing how we communicate, learn, and make decisions. For businesses, social media is a powerful tool to reach, engage, and retain customers, as well as to build and enhance their brand image and reputation. In this article, we will explore how social media impacts[…..]
Cambodia is a country that has been attracting more and more attention from investors in recent years. The Southeast Asian nation has achieved remarkable economic growth, political stability, and social development, despite the challenges posed by the COVID-19 pandemic. In 2024, Cambodia is expected to offer even more opportunities and advantages for investors who are[…..]
Despite global challenges, Cambodia’s business scene in 2023 buzzed with resilience, innovation, and ambitious plans for the future. Here are the top 10 stories that shaped the year: 1. Rising from the Ashes: Cambodia’s Economic Rebound (Sources: International Monetary Fund, World Bank) After weathering the pandemic’s storm, Cambodia’s economy roared back in 2023, exceeding predictions[…..]