Course #3: Market Research Basics

This 8-hour class is presented in two sessions, includes interactive exercises, and covers the following:   – Introducing market research – Common market research goals – Quantitative research: Methods, project scopes – Qualitative research: Methods, project scopes – Market research risks & how to mitigate them – Planning considerations – Includes interactive exercises and checklists […]

Course #4: Product Concept Testing: In-depth Introduction

Learn the basics of testing new product concepts. Perfect for anyone needing to test or optimize new product ideas. – Defining project scope – Choosing between different methodological options – How to mitigate common challenges – Deliver the final results successfully – Includes project planning templates Contact us now for more details and buy this[…..]

Course #5: Improving Customer Satisfaction: Monitoring Methods that Deliver Insights

Are you planning your organization’s first customer satisfaction research? With this self-paced class, you will be prepared to start planning your project, either in-house or through an agency. Topics include goal options, monitoring strategies, and common challenges. Per student fee includes 53 minutes of narrated, interactive content, and replay access for 60 days. Ideal for[…..]

How to Measure and Manage Customer Satisfaction

By David Fregosi As a business owner or manager for a company, customer satisfaction is an important part of your job. Of course, ensuring a great experience for all clients or customers is a goal shared by all of your employees, but as the manager in charge it is primarily your job to measure your[…..]

5 Steps to Improving your Customer Satisfaction

There are many steps you can take to improve your customers’ satisfaction, and therefore, customer loyalty. I wanted to share my top five favorite tips with you today. Answer every question.  Customers may have a seemingly endless amount of questions, but you need to answer every single one with a smile. This will help improve[…..]

Five Tips for Better Text-Message Marketing

Connecting with consumers when they’re on the go is more important than ever, and text message marketing (also referred to as SMS, or short message service marketing) can be a highly effective technique. But the proliferation of mobile devices doesn’t guarantee marketing success. If your pitches don’t resonate with consumers and motivate them to act,[…..]

Top 7 Web Design Mistakes Small Businesses Make

As a small business, your website is a vital piece of your marketing and branding efforts. Visitors are coming to your website for a specific reason, and you want to ensure that you answer their questions and use your website to sell your product or service. If you get your website designed wrong, you can[…..]