How much does it cost you to acquire a new customer? It’s typically way more expensive to acquire a new customer than it is to keep an existing one. If you can turn that new customer into a client and retain them, your marketing ROI will be huge. Job One: Make sure you have a […]
Right before the release my book, Pricing Strategy, the husband of my boss asked me to tell him what pricing strategy is all about, and he said “make it simple, I don’t want the details.” I knew he was serious. And I knew he was smart. With my boss who is also the Chair of[…..]
Market segmentation is the process of identifying key groups or segments within the general market that share specific characteristics and consumer habits. Once the market is broken into segments, companies can develop advertising programs for each segment, focus advertising on one or two segments or niches, or develop new products to appeal to one or[…..]
By Brandon Stuerke February 27, 2012 If your inbox is anything like mine, no doubt it’s filled with the latest and greatest prospecting and marketing ideas. I could easily fill a 40-hour work week if all I did was take the time to read through all of the material various marketing companies send me each[…..]
Whether you’re selling hot dogs or insurance, keeping your customers satisfied is essential to the survival and success of your business. Let’s take a broad look at this topic and then consider some specific aspects of customer satisfaction that you should probably be measuring. Beyond Smiley Faces Broadly defined, customer satisfaction is a measurement of[…..]
Learn the basics of planning a market research project, whether you plan to do it in-house or hire a market research firm. – Introduction to market segmentation – Common segmentation approaches – Sample models – Common risks & how to avoid them – B2B and consumer market considerations – Includes model samples and interactive exercises[…..]
This is an introduction to questionnaire design, and covers: – Setting objectives – Sample planning – Length & logic considerations – Question types & scale selection – Includes sample templates and interactive exercises Contact us now for more details and buy this course at: Mobile 1: +855 23 6768 909 Mobile 2: +855 10 650[…..]