For businesses and non-profits, the marketing goal is the same: finding a way to get the word out and create brand recognition. In today’s world, where consumers are subjected to an almost constant barrage of ads in a wide variety of media, it can be hard for a single organization to stand out. Having a […]
Far too often, we think we know what our customers think and want because — well, we just know, that’s all. Wrong! Businesses can’t be successful if they don’t continue to meet the needs of their customers. Period. There should be few activities as important as finding out what your customers want for products and[…..]
Assess—and act on—your strategic intent for optimum results. Customer service is emerging as a critical differentiator for businesses. McKinsey suggests that the ability to have more effective customer interactions is hard to replicate and can produce lasting competitive advantage. Another study conducted by Forrester Research confirms the correlation between customer service and loyalty across 12[…..]
Segmentation is one of the methods of marketing management, namely the market analysis. The aim is to identify the structure of the market to which the organization wants to place its product or service. The market is divided according to a certain point of view into homogenous groups of customers, which are characterized by their[…..]
It may seem complex and difficult to do when marketing your brand. But it can turn out to be a much simpler path to follow if you want greater results from your marketing efforts. Many small business owners shy away from market segmentation and one reason is the fear of missing out. This is especially[…..]
Why do you need customer profiles? It takes out the guesswork of marketing your small business. It helps you focus activities and programs with those customers who will buy from you on a regular basis so you can grow you business. A profile of your key customers, includes information that helps you understand what is[…..]
Knowing which keywords and phrases people use when searching online to visit your website is essential. Having this understanding saves you time and money by helping you optimise your website content to get the results you desire. And it makes this part of marketing simpler. The same goes for understanding the key attributes that are[…..]