What is Market Segmentation? Market segmentation is the process of dividing a market into smaller groups of consumers with similar needs, wants, and behaviors. This allows businesses to target their marketing efforts more effectively and efficiently. There are many different ways to segment a market. Some common bases for segmentation include: Demographic segmentation: This divides the […]
Conducting market research in Cambodia is not an easy task. It requires expertise, experience, and resources. It also requires a deep understanding of the local context and culture. That is why many businesses and organizations in Cambodia rely on MRTS Consulting Ltd, the market leader in market research in Cambodia. MRTS Consulting Ltd is a[…..]
In today’s competitive market, it is more important than ever for small businesses in Cambodia to focus on customer satisfaction. This means going above and beyond to meet the needs of customers, and resolving any issues that may arise in a timely and efficient manner. There are many reasons why customer satisfaction is so important[…..]
In today’s competitive marketplace, customer service is more important than ever. Businesses that provide excellent customer service are more likely to retain customers, attract new customers, and boost sales. One way to measure the effectiveness of customer service delivery is to use market research. Market research can help you to collect data about your customers’[…..]
Market research is the systematic process of collecting, analyzing, and interpreting data about a specific market, industry, or audience to gain insights and understanding. It involves gathering information about various aspects of the market, such as customer preferences, behaviors, trends, competitors, and economic conditions. Market research aims to provide businesses with actionable information that can[…..]
Market research is the process of gathering, analyzing, and interpreting information about a market, a product or service to be offered for sale in that market, and about the past, present, and potential customers for the product or service. Market research can help businesses understand the needs and preferences of their customers, identify new opportunities[…..]
Online research is a fast, convenient, and cost-effective way to collect data from a large and diverse sample of respondents. However, conducting online research in Cambodia can be challenging due to the lack of reliable and representative online panels. That’s why MRTS Consulting has developed the first and only online panel in Cambodia that offers[…..]