4 Reasons You Should Use Mystery Shopping Service

As a business owner, you are always looking at ways to improve your business. Customer service delivery is key in order to grow and achieve excellent customer satisfaction ratings so it is important to measure the customer buying experience in an objective manner. Mystery Shopping exercises is the best method to use as it gives […]

Why and when to use Qualitative Research?

Many times those that undertake a research project often find difficult to decide whether they use Quantitative Research or Qualitative Research. They are not well aware of the differences between these two research methods.  Many mistakenly think the two terms can be used interchangeably. So why and when to use Qualitative Research? Qualitative research can help you…[…..]

How to Do Market Research for Your Business Plan

Market research aims to understand the reasons consumers will buy your product. It studies such things as consumer behavior, including how cultural, societal and personal factors influence that behavior. Market research is further split into two varieties: primary and secondary. Primary research studies customers directly, whereas secondary research studies information that others have gathered about[…..]

Why is it Important to Research Competitors?

Competitive research or competitive intelligence is a field of strategic research that specializes in the collection and analysis of information about rival firms. It’s an essential tactic for finding out what your competitors are doing and what kind of threat they present to your financial well-being. By analyzing your competition and then monitoring them on[…..]

Methods of data collection for market research

There are two types of data: Primary Data – Data that is collected first hand by the researcher. This data is specifically collected for the purpose of the study and addresses the current problem. This is original data that is collected by the researcher first hand. Secondary Data – Data from other sources that has been already[…..]

Quantitative Research – Do you know what that is?

Quantitative Research is a structured way of collecting and analyzing data obtained from different sources. It involves the use of computational, statistical, and mathematical tools to derive results. Quantitative Research is conclusive in its purpose as it tries to quantify the problem and understand how prevalent it is by looking for projectable results to a larger[…..]

How to Conduct Customer Satisfaction Study

Why is it that we can think of more examples of companies failing to satisfy us rather than when we have been satisfied? There could be a number of reasons for this. When we buy a product or service, we expect it to be right. We don’t jump up and down with glee saying “isn’t[…..]