When seeking market research services for your company, providing comprehensive and clear information to the research company is crucial. This ensures they can develop a proposal that meets your specific needs and objectives. Here are the key pieces of information you should prepare: 1. Company Background Company Name and Industry: Provide the name of your […]
Market research is a critical tool for investors, providing the insights needed to make informed decisions and maximize returns. By systematically gathering and analyzing data about markets, competitors, and consumer behavior, investors can identify opportunities, assess risks, and develop strategies that align with their investment goals. Understanding Market Research Market research involves collecting data from[…..]
2021 is time to grow. You know your markets and your business better than anyone. Is 2021 the year to do something original? Look over the horizon to find market gaps. Look even further to find opportunities for innovation. 5-stage research plan to find the unfindable in 2021 1. […..]
As a business owner, you are always looking at ways to improve your business. Customer service delivery is key in order to grow and achieve excellent customer satisfaction ratings so it is important to measure the customer buying experience in an objective manner. Mystery Shopping exercises is the best method to use as it gives[…..]
Many times those that undertake a research project often find difficult to decide whether they use Quantitative Research or Qualitative Research. They are not well aware of the differences between these two research methods. Many mistakenly think the two terms can be used interchangeably. So why and when to use Qualitative Research? Qualitative research can help you…[…..]
Market research aims to understand the reasons consumers will buy your product. It studies such things as consumer behavior, including how cultural, societal and personal factors influence that behavior. Market research is further split into two varieties: primary and secondary. Primary research studies customers directly, whereas secondary research studies information that others have gathered about[…..]
Competitive research or competitive intelligence is a field of strategic research that specializes in the collection and analysis of information about rival firms. It’s an essential tactic for finding out what your competitors are doing and what kind of threat they present to your financial well-being. By analyzing your competition and then monitoring them on[…..]