Why is it that we can think of more examples of companies failing to satisfy us rather than when we have been satisfied? There could be a number of reasons for this. When we buy a product or service, we expect it to be right. We don’t jump up and down with glee saying “isn’t […]
Getting Started The first decision you need to make about competitive research is whether to gather it in-house or go outside and hire a professional firm or consultant. The benefits of hiring a consultant include that they may have more expertise in intelligence gathering that you do. Conversely, the challenge of hiring an outside consultant[…..]
Market research is an essential part of any business that wants to offer products or services that are focused and well targeted. Good business decisions are based on good market research and intelligence. By researching your market thoroughly, you can minimize the risk to your business, identify new opportunities, while helping you communicate better with your[…..]
Before you can make money from your product or service, you have to figure out whom to sell to. It does not matter how innovative or high quality the product is if you market it to a group that does not need it. Market research lets you target a specific group based on their needs[…..]
Data collection for marketing research is a detailed process where a planned search for all relevant data is made by a researcher. The success of marketing research is contingent on the integrity and relevance of the data. And to a high degree, the quality of the data depends on the methods of data collection used.[…..]
“It’s not easy (or maybe not POSSIBLE) to get secondary data to use in market research projects.” This is one of the key challenges for researchers when conducting research in Cambodia. Compared to other developed countries, there are just not many sources of secondary data available that can be accessed or that appropriate for a[…..]
Market research can be used in identifying customer needs, as well as who they are. You have to ask the right questions though. If you don’t really know your customers you will not retain them leaving you constantly chasing after new ones. Don’t just follow your instincts as many companies do. Use market research reports, focus[…..]