Mr. PHOUNG VUTHY, Founder & Managing Director

Vuthy is one of the most experienced researchers in Cambodia. He provides clients with in-depth insights and strategies into the Cambodian market that are always found very useful.

He has more than 18 years experience in marketing and research in Cambodia. He started his market research career back in 2006. Before he moved to MRTS, he was a founding member and the country director of another research company in Cambodia for almost 8 years.

Vuthy gains his experience from his work with clients both local and international on a broad range of sectors including banking and finance, telecommunication, construction, health care, FMCG, agriculture and media.

Vuthy is also the founder of Market Research Club (MRC) which is an active community of market research and other marketing professionals. MRC is so far the only club that focuses on building young researchers and taking part in human resource development in Cambodia.

As an ESOMAR Member, Phoung Vuthy complies with the ICC/ESOMAR Code on Market and Social Research and ESOMAR World Research Guidelines.

 

Mr. MIKE HENSGEN, Managing Partner

Mike Hensgen is a veteran marketing/advertising professional with an extensive career in executive management positions at established international companies and advertising agencies and smaller, nimble startups and entrepreneurial ventures.He is an American expat, living in in Southeast Asia for five years, previously in Bangkok, Thailand, and now in Phnom Penh, Cambodia.

His background ranges from large scale projects like the Texaco/Caltex Olympic sponsorship program to local promotions for smallerretail outlets in the home fitness, fast oil change and fast food categories.

His skillsets include strategic market analysis and planning, traditional media advertising in television and print, and now with the growth of online businesses and marketing platforms, online advertising and social media.

Just some of the B2C and B2B companies he has worked for and with include Texaco/Caltex, Chevron, Pennzoil, Ralston Purina, eRealty, Europcar, BusyBody Home Fitness, Mascotte and Merck/Calgon.

 

Mr. HEMANT PADHYE, Insight Consultant

Hemant did his B.E. in Chemical Engineering.He brings along close to 20+ years of rich experience in Business to Business and Quantitative research methods.

He has previously worked in agencies like ORG-Marg, Indica, and Ipsos in India.

He has  extensive experience in projects ranging from Demand Estimation for Industrial Products, Brand tracking, U&A, Product testing, Concept Testing, Dealer & Customer Satisfaction, NPS.

He worked as Head – Market Insight & Intelligence at Pidilite Industries Ltd, for 7 years till Nov. 2017. His last assignment was as Director, Vox Populi Research & Consultancy Pvt. Ltd. where he worked for 5 months.

 

Mr. JACKSON PHUA, Business Consultant

A result-driven senior management executive with an extraordinary record of success driving high value revenue with improved organisational productivity and performance. Consistent, documented ability to lead teams in developed & emerging countries, strong start-up experience. Capabilities in building customer-focused organisations that exceed goals after years. Strong experience and knowledge in recruiting and developing other leaders with equal desire to excel and win.15 years of international sales & marketing experience with well exposures in South East Asia, Middle East, Africa & Central Asia region.

Strong In depth start-up & operation experience in Telecom, IT & consumer electronics industries. Successfully start-up 3 companies in Asia-Pacific region, with full functional team to support Asia Pacific operation.

More then 12 years of oversea-based experience, including DUBAI, UAE, CHINA, SHENZHEN, VIETNAM (HO CHI MINH CITY) & CAMBODIA (PHNOM PENH). Multi-culture adoption & local supply-chain management experience.

 

Mr. JEAN-MARC DALLAIRE, Marketing Consultant

Marc is an executive-level management professional with over 30 years of experience in the retail, financial services, and payment solutions industries. Over his career, he has been successful at helping companies to optimize growth and profitability by implementing innovative strategies that reshape how they deliver products and services to core markets. From introducing new marketing & branding campaigns to guiding product development & roll-out, he is adept at finding new ways to engage and excite the marketplace, which has allowed him to generate over $1Billion in revenue for organizations. He is also a confident leader able to drive vision and purpose, manage complexity, and provide strategic execution during an organization’s most critical moments. These abilities coupled with his passion for business and relentless pursuit of perfection make him an asset to any company seeking dynamic growth.

Areas of Expertise:

  • Leadership & Project Management
  • Credit, Lending, & Banking Solutions
  • Loyalty & Payment Ecosystems
  • Portfolio Development & Management
  • Marketing & Branding
  • Budgeting & P&L Management
  • Process Optimization
  • New Business Development & Partnerships

Key Achievements:

  • Architect behind the creation of Sears Canada Bank; revitalized profitability in Canadian market.
  • Launched Sears MasterCard portfolio and Club Partners Program creating 6 Million active members.
  • Built lending & payments business for Thanachart Bank establishing a portfolio of 2M payment cards.
  • Respected business leader featured in a variety of reputable industry publications across Thailand and Southeast Asia.

As illustrated above, he has proven ability to engineer and transform business operations for organizations. His goal is to continue utilizing my talents to help companies advance their market position.

 

Mr. PRUNE (PHAKDIPHIBUL) ANSVANDA, Business Consultant

Trained in Engineering, Economics, and the Management of both Public & Private Sectors with over two decades of Strategic Visioning/Systems Thinking, Control and Auditing Mechanisms for Effectiveness, Financial and Operational Restructurings for both public & private sectors.

Prior Experiences: Economist vis-Ă -vis Consultant at various consulting and rating agency on auditing and evaluating of various state enterprises, involved with research & development, science & technology, cultural & social propagation, as well as government agencies; Finance Manager on financial restructuring of automotive industry during the post Asian Crisis years; Catalyst for financial modeling of many start-ups and engaged with project management for large scale infrastructure project and providing advice to entrepreneurial start-ups or minor business initiatives.

Main interests:

  • Multi-disciplinary collaborations
  • Organizational systems design
  • Product & service innovation
  • Infrastructure & Industrial & Rural Developments for underdeveloped areas
  • Building World Class Organization by State-of-the-Art Operations & Culture of Integrity

Management Approaches:

  • Problem solving or solution finding by daring to ask “hard & difficult” questions
  • Systems Thinking by integrative multi-discipline abilities to resolve complexity & prepare for blitz-scaling when going through exponential growth opportunities
  • Cross-cultural and cross-discipline coordination endowed with exposure to vast high-level local/international experiences & cases + reaches
  • Inspiring people to be well-rounded with focus on the essentials & constant learning
  • Team consensus & collaboration, deploying objective and key results (OKRs) to achieve expected impact(s) for all stakeholders as a whole by Triple Bottom Lines (Economic, Social, Environmental) towards Overall Sustainability
  • Subtle negotiation skills; maintain grace under pressure and patience in front of adversity with humility
  • Leadership & respect for personal/business positioning by professional fairness and ethical integrity while maintaining creative culture of success

Ms. KHIEV NARIN, Research & Data  Manager

Narin started her career in a market research agency in Cambodia in 2013. She was promoted and has been involved in the management of research projects since 2016. Narin has hands-on experience in interviewing, data collection, quality control, data management and lately, client services.

She has experience with both qualitative and quantitative research using various data collection methods including door to door, FGD, IDI, Home Visit, CLT and Online. The research projects that she has been involved in include U&A, Brand Tracking, Customer Satisfaction, Media Consumption, Advertising Test and Product Taste Test etc.

Narin is a very detail-oriented employee and has very high commitment to deadlines.

Narin also has extensive experience in SPSS, Excel and SurveyCTO programs.

 

Mr. PHOUNG VUTHA, Field Operations Manager

Vutha has almost 5 years of experience in managing fieldwork and field teams for research projects in Cambodia. He has experience with both quantitative and qualitative research projects.

Vutha has managed his team for a number of projects including for large scale and complex projects such as retail audit and census for a leading global market research company.

He makes sure that all projects are always directed and supervised closely and properly, while costs are controlled and decision delays avoided.

Vutha has strong people skills and has a depth of experience in managing fieldwork and staff.