Customer feedback is the information that you receive from your customers or potential customers about their experiences, opinions, and expectations regarding your products or services. Customer feedback can help you understand what your customers think, feel, and want from your business, and how you can meet or exceed their needs and wants. Customer feedback is […]
Market research is essential for developing and launching new products or services, as well as for improving existing ones. One of the methods that market researchers use to collect data is street intercept. A street intercept is a face-to-face interview with a randomly selected person who is approached on the street or in a public[…..]
Cambodia is a fast-growing and dynamic market in Southeast Asia, with a population of about 16.5 million and a GDP of about $27.2 billion in 2020. The country has experienced rapid economic development and social transformation in the past decade, thanks to its political stability, open trade policy, foreign investment, and tourism. These factors have[…..]
One of the methods that market researchers use to collect data is focus group discussion (FGD). A focus group is a small group of carefully selected participants who contribute to open discussions for research. The group is chosen based on predefined demographic traits, such as age, gender, income, location, etc., and the discussions are designed[…..]
In today’s competitive business world, it is more important than ever to have a deep understanding of your customers and your market. Market research can help you gain this understanding, but it is only as good as the team that conducts it. A great market research team is made up of individuals with a variety[…..]
Phone interviews are a method of data collection that involves conducting surveys or interviews over the phone. Phone interviews can be useful for market research, as they can help you gather information from a large and diverse sample of respondents in a short time and at a low cost. Phone interviews can also provide more[…..]
Primary research data is data that is collected first hand by the researcher for the specific purpose of the study. MRTS Consulting uses various methods of data collection for primary research, such as: Online panel: MRTS Consulting has developed the first and only online panel in Cambodia that consists of over 30,000 Cambodian respondents who[…..]