If you’re a customer service manager looking to employ someone new to your team, we have collated 4 of the best customer service interview questions to guide you through the interview process and help you ensure you are picking the best of the best. These questions are designed to ensure that your interviewee has the […]
Posted by Christy Ryken on Tue, Jul 03, 2012 Business success for small business owners is often a result of the their ability to make wise decisions. Simply put, making wise decisions increases your likelihood of success. But to make wise decisions, what do you need? Intelligence. And where do you get good business, industry[…..]
In school, I learned there are essentially four ways to grow your sales. Although the tools and techniques you use to get there have changed over the years, the basic strategies have not. Large and small businesses have four basic choices when it comes to growing their sales: 1) Sell more of the same product[…..]
In the traditional manner, the communication between two humans involves a simple process which is as follows. Sender —> Encoding —> Message —> Decoding —> Receiver Like the above human model, Marketing communications too involves a communication message being sent from the Sender (which can be a company, product or a brand) to a receiver[…..]
June 25, 2012 By Tanya Smith The right business branding strategies could spell real success for your business. What convinces people to invest in you or your products or services is how well they know, like, and trust you — branding positions you for this. What is a Branding Strategy? Now hear me on this,[…..]
Grab Their Attention as They Pursue Their Passion — When They’re Ready to Listen If you have a product aimed at active consumers, the best way to capture their attention is to speak to them when they are out and pursuing their passion. The positive associations between their hobby and your brand will start immediately.[…..]
For businesses and non-profits, the marketing goal is the same: finding a way to get the word out and create brand recognition. In today’s world, where consumers are subjected to an almost constant barrage of ads in a wide variety of media, it can be hard for a single organization to stand out. Having a[…..]