Cambodia is a Southeast Asian country that has experienced rapid economic growth and social development in recent years. It has a population of about 16 million people, most of whom are young and urbanized. It has a market-oriented economy that is driven by agriculture, tourism, garments, construction, and services. It has a strategic location that […]
Entering a new market can be a great way to grow your business and reach new customers. However, it can also be a risky and costly venture if you don’t do your homework beforehand. You need to understand the market size, demand, competition, regulations, culture and preferences of your potential customers before you launch your[…..]
Do you have a great idea for a small business? Do you want to turn your passion into profit? Do you want to launch and grow your business successfully? If you answered yes to any of these questions, then you need to do market research. Market research is the process of gathering and analyzing information[…..]
Introduction Launching a new product is a challenging and exciting process that requires careful planning and execution. However, many new products fail to meet the expectations of their creators or customers, resulting in wasted time, money and resources. One of the main reasons for new product failure is the lack of market research. Market research[…..]
What is a focus group? A focus group is a research method that brings together a small group of people (usually 6-10) to answer questions in a moderated setting. The group is chosen due to predefined demographic traits, and the questions are designed to shed light on a topic of interest. Focus groups are a[…..]
Cambodia is a small but dynamic country in Southeast Asia that has been attracting more and more foreign investors in recent years. Cambodia offers many advantages and opportunities for investors who are looking for a fast-growing, stable, and business-friendly destination in the region. Here are the top 5 reasons why you should consider investing in[…..]
Customer experience (CX) is the sum of all the interactions and emotions that customers have with a brand throughout their journey. CX is a key driver of customer loyalty, retention, and revenue. Therefore, measuring and improving CX is essential for any business that wants to succeed in today’s competitive market. One of the most effective[…..]