This short market research report looks at shopping trends amongst Cambodian consumers in 2021 to find the consumer ‘sweet spot’.
The report examines the five dimensions of shopping influence:
- Is price or brand more important?
- How important is the link to Cambodian culture?
- Which are more attractive: Cambodian or international brands?
- How important is endorsement by a famous Cambodian personality?
- Do Cambodian consumers need to feel independent in their product choices?
Based on over 500 survey responses, Cambodian consumers are very discerning in terms of price, but they really like products that link back to Cambodian culture.
Read the full report for full analysis with 10 charts plus analysis.