Managing the quality of the offline survey is always a challenge. Clients are invariably concerned about the quality of data. By using our CAPI software, a lot of issues can be addressed in a number of ways especially as described below:
1.GPS – the location of the interviews can be tracked. With the GPS, we are able to know where the interviews are conducted versus the resource plan and quota allocation.
2.Voice record – this is an important feature of the CAPI that can help us make sure the data is collected from actual interviews. Managers can conduct random checks of audio files to evaluate the quality of interviews, i.e. if the interview is conducted properly or not. This will help them understand whether or not additional training is needed, with which training topic, etc. At MRTS, we will have our QC team listen to all interviews and report back to management on the quality and areas for improvement.
3.Quota monitoring – At the end of each day of fieldwork, our data manager will access the dashboard and run all the required data to track the quota. This will help us to make a better plan for the next day including which quota and areas need to receive more attention.
4.Minimize errors
- routing problems within the questionnaire are eliminated
- interviewers cannot miss questions or ask the wrong questions
- mathematical calculations can be carried out within the program
- errors from separate data entry are eliminated.
5.Performance monitoring – With CAPI, we can closely monitor the actual performance of each interviewer versus the plan. This will help us to understand if the fieldwork is on the right track or not.
As an ESOMAR Member, our Managing Director Mr. Phoung Vuthy complies with the ICC/ESOMAR International Code on Market and Social Research and ESOMAR World Research Guidelines.
For more information about our market research solutions, please contact us now through vuthy@mrtsconsulting.com