In the realm of market research, reaching hard-to-reach populations is a significant challenge, especially in a diverse country like Cambodia. Traditional methods often fall short due to logistical, financial, and social barriers. However, online research has emerged as a powerful tool to bridge this gap.
Here’s why online research is particularly effective in Cambodia, along with some insights into urban versus rural demographics and the role of MRTS SURVEY.
Accessibility and Reach
One of the primary advantages of online research is its ability to reach a wide and diverse audience. In Cambodia, where the rural population constitutes about 74.43% of the total population, traditional face-to-face surveys can be logistically challenging and costly. Online surveys, on the other hand, can easily reach respondents in both urban and rural areas, provided there is internet access.
Urban vs. Rural Population Data
Cambodia’s population is predominantly rural, with approximately 12.6 million people living in rural areas as of 2023. In contrast, the urban population is around 4.18 million. This disparity highlights the importance of using methods that can effectively reach rural populations, who are often underrepresented in traditional research.
Cost-Effectiveness
Conducting research online significantly reduces costs associated with travel, accommodation, and manpower required for face-to-face interviews. This is particularly beneficial in rural areas where these costs can be prohibitive. Online surveys can be distributed widely at a fraction of the cost, making it feasible to gather data from hard-to-reach populations.
Anonymity and Comfort
Online research provides a level of anonymity that can encourage participation from individuals who might be hesitant to engage in face-to-face interviews due to social stigma or privacy concerns. This is crucial for gathering honest and accurate data, especially on sensitive topics.
Speed and Efficiency
The speed at which data can be collected and analyzed online is another significant advantage. Traditional methods can take weeks or even months, whereas online surveys can yield results in days. This rapid turnaround is essential for timely decision-making and strategy development.
MRTS SURVEY: Leading the Way in Cambodia
MRTS SURVEY is a prominent player in the Cambodian market research landscape, offering robust online survey solutions. With over 18 years of experience, MRTS Consulting Ltd. has developed a proprietary online panel that includes over 35,000 verified respondents from diverse backgrounds across Cambodia. This extensive reach ensures that even the most hard-to-reach populations are represented in their research.
Their platform provides various services, including customer satisfaction surveys, brand tracking studies, market research, and competitive analysis. By leveraging advanced technology and a deep understanding of the local market, MRTS SURVEY delivers fast, reliable, and cost-effective insights that help businesses make informed decisions.
Online research is revolutionizing the way we gather data, especially in countries like Cambodia where traditional methods face significant barriers. By offering greater accessibility, cost-effectiveness, anonymity, and speed, online surveys are better suited to reach hard-to-reach populations. MRTS SURVEY is at the forefront of this transformation, providing the tools and expertise needed to navigate the complexities of the Cambodian market.