How to conduct an effective in-depth interview (IDI)

An in-depth interview (IDI) is a data collection process that allows interviewers to collect high-quality, detailed information from interviewees. Researchers often engage directly with respondents face-to-face, over the phone or on the internet. During in-depth interviews, researchers and participants have the freedom to explore additional points and change the direction of the process when necessary. […]

Business Opportunities in Cambodia for 2023

The Asian Development Outlook (ADO) 2023 showed that the Cambodian economy is estimated to grow on more robust tourism recovery and higher growth in the services sector. The ADO pointed out that Cambodia’s tourism and agriculture are expected to grow 7.3 percent and 1.1 percent respectively this year. Next year, tourism growth is set to[…..]

Cambodia’s GDP is to grow 5.5 percent for 2023 while inflationary is moderate

Cambodia’s Gross Domestic Product (GDP) is predicted to grow 5.5 percent this year and 6 percent next year, while inflationary pressure is anticipated to moderate, according to the Asian Development Bank. The Asian Development Outlook (ADO) 2023 yesterday showed that the economy is estimated to grow on more robust tourism recovery and higher growth in[…..]

AI vs. Human: What will the future hold?

Right now, AI is still developing and advancing. The time required to train AI systems is considerably high, which isn’t possible without human intervention. Be it autonomous cars and robots, or sophisticated technologies like natural language processing and image processing, they all rely on human intelligence. Human Intelligence is the one to create AI in the first[…..]

Using market research to understand price

Pricing research is a huge topic in itself, with many different methodologies all of which have merit. One approach that MRTS uses involves using a quantitative approach to price research that looks at price elasticity. Pricing is a key component in your product strategy. Price says a lot, so its imperative to get it right.[…..]

Collecting the Correct Data for Your Business to the Next Level

Failing to conduct market research can have dire consequences on the future of your company. Most startups in general don’t have a marketing research budget since research can be time-consuming and cost a lot. But it’s an excellent idea to research your market whenever you’re entering a new market or launching a new product or[…..]

Online research might be difficult in Cambodia. Is it true?

First of all, happy new year 2023! I would like to open the new year with the very first article focusing on Online Research in Cambodia. I received this question from a potential client for our online panel asking whether online research was hard in Cambodia. It is the first time that that they approached[…..]