Cambodia is emerging as one of Southeast Asia’s most dynamic markets, with a projected GDP growth of 6.2% in 2024 and a rapidly expanding middle class. For businesses seeking to enter or scale in this vibrant economy, effective market research is not just a strategic advantage—it’s essential. At MRTS Consulting Ltd, we specialize in delivering actionable insights through advanced methodologies, local expertise, and proprietary tools that help companies navigate Cambodia’s evolving landscape.
📊 Why Market Research Matters in Cambodia
Cambodia’s economic transformation—from agriculture to diversified sectors like manufacturing, tourism, fintech, and digital services—demands a nuanced understanding of consumer behavior, regulatory frameworks, and competitive dynamics. Market research enables businesses to:
- Identify high-growth sectors such as e-commerce, logistics, and eco-tourism
- Understand consumer preferences across urban and rural demographics
- Navigate local regulations and business practices
- Benchmark competitors and optimize market entry strategies
🛠️ Tools for Market Research in Cambodia
At MRTS Consulting, we combine traditional and digital tools to deliver comprehensive research solutions:
1. Surveys & Online Panels
Our proprietary MRTS Survey Panel is Cambodia’s first double opt-in online panel, offering access to 30,000+ verified respondents across diverse regions and demographics. This ensures fast, reliable data collection for:
- Brand health tracking
- Customer satisfaction
- Product testing
- Advertising effectiveness
2. Qualitative Research
We conduct in-depth interviews, focus groups, and ethnographic studies to uncover motivations, attitudes, and cultural nuances that drive consumer decisions.
3. Competitive Intelligence
Using mystery shopping, channel audits, and competitor benchmarking, we help clients understand market positioning and identify strategic gaps.
4. Secondary Data & Desk Research
We leverage government reports, industry publications, and digital platforms to enrich primary data and validate trends.
5. Digital Listening & Social Media Analysis
With over 12 million active social media users in Cambodia, platforms like Facebook, TikTok, and YouTube offer rich data for sentiment analysis, influencer mapping, and campaign tracking.
📈 Key Trends Shaping Cambodia’s Market Landscape
🔹 Rise of Digital Consumers
Cambodia’s internet penetration reached 78.8% in 2022, with mobile-first behavior driving e-commerce, digital payments, and online services.
🔹 Urbanization & Middle-Class Growth
Phnom Penh and secondary cities are seeing a surge in disposable income, lifestyle upgrades, and demand for global brands.
🔹 Regulatory Evolution
From import/export laws to investment incentives, Cambodia’s regulatory environment is becoming more transparent and business-friendly.
🔹 Sectoral Shifts
Opportunities abound in logistics, renewable energy, healthcare, and smart city development. Market research helps identify viable entry points and mitigate risks.
🌍 Local Insights: Why MRTS Consulting Is Your Strategic Partner
Founded in 2006, MRTS Consulting Ltd is Cambodia’s leading market research and strategy consulting firm. Our edge lies in:
- Local Expertise: Our team combines deep cultural understanding with global research standards.
- Hybrid Capabilities: We offer both offline and online data collection, ensuring coverage across urban and rural markets.
- Speed & Accuracy: With our proprietary tools, we deliver insights in days—not weeks.
- Client-Centric Approach: From startups to multinationals, we tailor research to meet specific business goals.
🚀 Ready to Explore Cambodia’s Market?
Whether you’re launching a new product, expanding operations, or seeking investment opportunities, MRTS Consulting is your trusted partner for market research in Cambodia. Let’s turn data into strategy and insights into growth.
👉 Contact us today to start your research journey.