In the world of market research, data quality is everything. Whether you’re launching a new product, entering a new market, or evaluating customer satisfaction, the accuracy of your insights depends on the integrity of your fieldwork. At MRTS Consulting Ltd, Cambodia’s leading market research and strategy firm, we’ve built a reputation for delivering high-quality, reliable data collection—backed by technology, training, and rigorous quality control.
Why Data Quality Matters in Market Research
Poor data leads to poor decisions. In Cambodia’s fast-changing business landscape, companies need precise, actionable insights to stay competitive. That’s why MRTS Consulting invests in advanced tools and field protocols to ensure every data point is trustworthy.
Our Proven Approach to Fieldwork Quality
✅ 1. CAPI Technology for Error-Free Interviews
We use Computer-Assisted Personal Interviewing (CAPI) software on tablets and mobile devices to eliminate common errors found in paper-based surveys. This ensures:
- No skipped or misrouted questions
- Built-in logic and calculations
- Instant data capture and validation
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📍 2. GPS Tracking for Location Accuracy
Every interview conducted in the field is geo-tagged, allowing our team to verify that interviews are happening in the correct locations. This helps us:
- Monitor quota distribution
- Prevent fraudulent responses
- Optimize fieldwork planning
🎙️ 3. Voice Recording for Interview Verification
To ensure interviews are conducted professionally, our system records audio during sessions. Our Quality Control (QC) team listens to every recording to:
- Confirm interview authenticity
- Identify training needs
- Maintain consistency across interviewers
📊 4. Real-Time Quota Monitoring
Our data managers access live dashboards to track quota fulfillment daily. This allows us to:
- Adjust fieldwork strategies instantly
- Ensure demographic and geographic balance
- Avoid over- or under-sampling
📈 5. Performance Monitoring of Field Teams
We closely monitor interviewer productivity and adherence to protocols. This helps us:
- Identify top performers
- Provide targeted coaching
- Keep fieldwork on schedule
Backed by Experience and Ethics
With nearly 20 years of experience and over 800 successful projects, MRTS Consulting is trusted by multinational brands, NGOs, and government agencies. As an ESOMAR member, our Managing Director Mr. Phoung Vuthy upholds the highest standards in market and social research.
Why Clients Trust MRTS Consulting
- ✔️ Deep local market knowledge
- ✔️ Proprietary online and offline data collection tools
- ✔️ Transparent quality control processes
- ✔️ Responsive and professional team
Conclusion: Data You Can Trust
At MRTS Consulting, we don’t just collect data—we ensure it’s accurate, ethical, and actionable. Whether you’re conducting a nationwide survey or a targeted consumer study, our fieldwork quality guarantees insights you can build on.
📩 Ready to elevate your research in Cambodia? Visit or contact us at to learn more about our fieldwork solutions.