Our research team at MRTS Consulting Ltd recently completed a successful immersive home visit study in Siem Reap, Cambodia. This innovative research approach combined on-site client participation with remote observation capabilities, creating a comprehensive understanding of local consumer behaviors.
Why Home Visits Matter
Home visits provide a unique window into consumers’ authentic living environments that traditional research methods simply cannot replicate. By entering the spaces where people live their daily lives, we gain unfiltered insights into:
- Genuine usage patterns of products in their natural context
- Storage solutions and placement that reveal product importance and frequency of use
- Workarounds and adaptations that highlight unmet consumer needs
- Family dynamics and decision-making processes around product purchases
- Cultural nuances that influence consumption behaviors
Our Hybrid Approach in Siem Reap
For this study, we implemented a dual-observation methodology:
- On-site participation: Selected clients joined our researchers in person, experiencing the home environment firsthand and engaging directly with participants
- Remote observation: Additional team members and clients monitored interviews in real-time through secure video connections, providing a broader perspective
This approach maximized both the depth of in-person connection and the breadth of analytical perspectives, all while respecting participants’ comfort and privacy.
Key Benefits for Our Clients
The contextual understanding gained through these home visits delivers several significant advantages:
- Design inspiration rooted in real-world consumer environments
- Product development guidance based on observed pain points and behaviors
- Marketing insights that resonate with authentic consumer experiences
- Opportunity identification in areas where current solutions fall short
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MRTS Consulting Ltd specializes in consumer insights research in Cambodia. To learn more about our methodologies or discuss how immersive research could benefit your business, contact our team today.