When seeking market research services for your company, providing comprehensive and clear information to the research company is crucial. This ensures they can develop a proposal that meets your specific needs and objectives.
Here are the key pieces of information you should prepare:
1. Company Background
- Company Name and Industry: Provide the name of your company and the industry you operate in.
- Company Size and Structure (Optional): Include details about the size of your company (e.g., number of employees, annual revenue) and its organizational structure.
- Products and Services: Describe the main products or services your company offers.
2. Research Objectives
- Purpose of the Research: Clearly state why you need the market research. Are you looking to enter a new market, understand customer preferences, or evaluate the effectiveness of a marketing campaign?
- Specific Goals: Outline the specific questions you want the research to answer. For example, “What are the key factors influencing customer loyalty in our industry?”
3. Target Audience
- Demographics: Provide details about the demographic profile of your target audience (e.g., age, gender, income level).
- Geographic Location: Specify the geographic areas you are interested in (e.g., local, national, international markets).
- Behavioral Characteristics: Include information on the behaviors and preferences of your target audience.
4. Scope of the Research
- Research Methods: Indicate any preferred research methods (e.g., surveys, focus groups, interviews, observational studies).
- Data Sources: Mention if there are specific data sources you want to be included or excluded.
- Time Frame: Provide a timeline for the research project, including any critical deadlines.
5. Budget
- Budget Range: Offer a budget range for the project. This helps the research company tailor their proposal to fit within your financial constraints.
- Payment Terms: Discuss any preferred payment terms or schedules.
6. Deliverables
- Expected Deliverables: Specify what you expect to receive at the end of the project (e.g., a detailed report, a presentation, raw data).
- Format and Frequency: Indicate the preferred format for the deliverables (e.g., digital, printed) and how often you would like updates during the project.
7. Previous Research
- Existing Data: Share any previous research or data that might be relevant to the new project. This can help the research company build on existing knowledge and avoid duplication.
8. Contact Information
- Primary Contact: Provide the name and contact details of the primary person the research company should communicate with.
- Additional Contacts: Include any other relevant contacts within your company who should be involved in the project.
By providing this detailed information, you enable the research company to create a tailored and effective market research proposal that aligns with your business needs and objectives. Clear communication and thorough preparation are key to a successful partnership and insightful research outcomes.
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Contact us for more details: vuthy@mrtsconsulting.com