June 2025 marks a significant milestone for Cambodia’s market research landscape as MRTS SURVEY celebrates four years of groundbreaking service. Since its launch in June 2021, this pioneering platform has transformed how businesses and organizations gather consumer insights across the Kingdom of Cambodia.
A First-of-Its-Kind Achievement
MRTS SURVEY holds the distinction of being Cambodia’s first and only proprietary online panel, a remarkable achievement that has positioned the country on the global market research map. This innovative platform has successfully bridged the gap between international research standards and local market understanding, providing unprecedented access to Cambodian consumer perspectives.
The significance of this achievement cannot be overstated. In a rapidly digitalizing world, MRTS SURVEY recognized early the need for reliable, accessible, and comprehensive market research solutions in Cambodia. By establishing the country’s first proprietary online panel, they didn’t just fill a market gap – they created an entirely new category of service.
Impressive Growth and Reach
Over the past four years, MRTS SURVEY has demonstrated exceptional growth, building a robust network of over 35,000 registered panelists from across Cambodia. This extensive reach represents a diverse cross-section of Cambodian society, spanning urban centers like Phnom Penh and Siem Reap to rural provinces, ensuring comprehensive geographic and demographic representation.
The scale of this achievement is particularly noteworthy given the unique challenges of building an online panel in a developing market. The team’s success in recruiting and maintaining such a large, engaged panel speaks to their deep understanding of local culture, communication preferences, and technological adoption patterns.
Global Recognition and Partnerships
MRTS SURVEY‘s impact extends far beyond Cambodia’s borders. The platform has successfully attracted partnerships with agencies from around the world, establishing itself as the go-to source for authentic Cambodian market insights. This international recognition validates both the quality of their services and the growing importance of the Cambodian market on the global stage.
These international collaborations have facilitated crucial research across various sectors, from consumer goods and technology to healthcare and social development. By providing reliable access to Cambodian perspectives, MRTS SURVEY has enabled global brands and organizations to make informed decisions about their Cambodia strategies.
Pioneering Market Research in Cambodia
The establishment of MRTS SURVEY in 2021 came at a crucial time for Cambodia’s economic development. As the country continued its digital transformation and increasing integration with global markets, the need for professional, reliable market research became more apparent than ever.
Traditional research methods, while valuable, often faced limitations in terms of scale, speed, and cost-effectiveness. MRTS SURVEY‘s online panel model addressed these challenges while maintaining the cultural sensitivity and local expertise essential for accurate insights in the Cambodian context.
Supporting Business Growth and Development
Throughout its four-year journey, MRTS SURVEY has played a vital role in supporting business growth and development across multiple sectors. By providing access to authentic consumer insights, the platform has helped both local and international companies make data-driven decisions about product development, marketing strategies, and market entry approaches.
The panel’s diverse membership has enabled research across various demographics, income levels, and geographic regions, providing a comprehensive view of Cambodian consumer behavior and preferences. This depth of insight has proven invaluable for businesses seeking to understand and serve the Cambodian market effectively.
Looking Toward the Future
As MRTS SURVEY enters its fifth year of operation, the foundation laid over the past four years positions the company for continued growth and innovation. The robust panel network, established international partnerships, and deep market expertise create a strong platform for expanding services and capabilities.
The success of MRTS SURVEY also reflects the broader digital transformation taking place across Cambodia. As internet penetration continues to grow and digital literacy expands, the potential for online research methodologies will only increase, positioning MRTS SURVEY at the forefront of this evolution.
A Testament to Innovation and Persistence
The four-year journey of MRTS SURVEY represents more than just business success – it’s a testament to the power of innovation, local expertise, and persistent commitment to quality. By creating Cambodia’s first proprietary online panel, the team didn’t just start a business; they established a new standard for market research in the region.
As we celebrate this fourth anniversary, MRTS SURVEY‘s achievement serves as an inspiration for other Cambodian businesses and entrepreneurs. It demonstrates that with vision, dedication, and deep market understanding, it’s possible to create world-class services that compete on the global stage while serving local needs.
Conclusion
Four years ago, MRTS SURVEY embarked on an ambitious mission to revolutionize market research in Cambodia. Today, with over 35,000 panelists and partnerships spanning the globe, that mission has been not just accomplished but exceeded. As the platform continues to grow and evolve, it stands as a proud example of Cambodian innovation and excellence in the digital age.
The next chapter of MRTS SURVEY‘s story promises to be even more exciting, building on the solid foundation of trust, quality, and innovation established over these remarkable first four years. Here’s to continued success and many more years of pioneering market research excellence in Cambodia and beyond.
June 2025 marks a significant milestone for Cambodia’s market research landscape as MRTS SURVEY celebrates four years of groundbreaking service. Since its launch in June 2021, this pioneering platform has transformed how businesses and organizations gather consumer insights across the Kingdom of Cambodia.