It may seem complex and difficult to do when marketing your brand. But it can turn out to be a much simpler path to follow if you want greater results from your marketing efforts. Many small business owners shy away from market segmentation and one reason is the fear of missing out. This is especially […]
Why do you need customer profiles? It takes out the guesswork of marketing your small business. It helps you focus activities and programs with those customers who will buy from you on a regular basis so you can grow you business. A profile of your key customers, includes information that helps you understand what is[…..]
Knowing which keywords and phrases people use when searching online to visit your website is essential. Having this understanding saves you time and money by helping you optimise your website content to get the results you desire. And it makes this part of marketing simpler. The same goes for understanding the key attributes that are[…..]
Do you send out the same emails to all your customers, followers or subscribers in one hit? If you do then you may be missing out on an opportunity to build stronger customer relationships and grow your business. The reason is that while your customers, followers or subscribers should have many common characteristic they are[…..]
How much does it cost you to acquire a new customer? It’s typically way more expensive to acquire a new customer than it is to keep an existing one. If you can turn that new customer into a client and retain them, your marketing ROI will be huge. Job One: Make sure you have a[…..]
Right before the release my book, Pricing Strategy, the husband of my boss asked me to tell him what pricing strategy is all about, and he said “make it simple, I don’t want the details.” I knew he was serious. And I knew he was smart. With my boss who is also the Chair of[…..]
Market segmentation is the process of identifying key groups or segments within the general market that share specific characteristics and consumer habits. Once the market is broken into segments, companies can develop advertising programs for each segment, focus advertising on one or two segments or niches, or develop new products to appeal to one or[…..]