Market research helps businesses understand why customers purchase specific products or brands. It is directly related to the marketing mix, as it allows companies to make decisions about product, price, promotion, and place through the data collected during market research. There are several ways to conduct market research such as surveys, product testing, interviews, and […]
Knowing who your customers are forms an essential foundation for all your business, marketing and sales planning. This understanding will help you structure your business and better communicate with your target audience to help convince them to use your products and services over your competitors. Understanding customers is the key to giving them good service[…..]
With competitive landscapes becoming more dynamic, it is important to stay ahead of the competition by using competitive intelligence. Competitive Intelligence Research is the process of gathering and analyzing information about competitors, customers, and markets to develop a better plan than others for their business. It aims to make business decisions and create a strategy[…..]
Customer satisfaction surveys are a potent and valuable tool in your brand’s fight to win customer hearts and loyalty. With the feedback they provide, you can improve your product, your service, and the overall customer experience — leading to higher revenue and more loyal customers. It is important to keep in mind that customer satisfaction[…..]
Cambodia can be a great opportunity for investors. One particular investment that is most invested by locals and foreigners is in the real estate sector. The act of investing in real estate refers to any purchases, whether full payment or installment, management, rental, or sales of real estate properties for profit in return. There are[…..]
An online panel or an online market research panel is defined as an online group of pre-selected people interested and willing to participate in a market research study, online focus groups, surveys, etc. These people could be your current customers, potential customers, and any sales lead. Online panels for market research are more suitable as[…..]
An in-depth interview (IDI) is a data collection process that allows interviewers to collect high-quality, detailed information from interviewees. Researchers often engage directly with respondents face-to-face, over the phone or on the internet. During in-depth interviews, researchers and participants have the freedom to explore additional points and change the direction of the process when necessary.[…..]